MENU
SEARCHThe new KCMAX Maximum Keratin Smoothing System combines a proprietary keratin blend with smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.
In 2007, Keratin Complex revolutionized the salon industry with its award-winning Natural Keratin Smoothing Treatment. With the new KCMAX Maximum Keratin Smoothing System, the brand has done it again.
KCMAX combines a proprietary keratin blend with advanced smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.
The three-step system includes:
KCMAX Maximum Keratin Pre-Treatment Shampoo: Gently removes buildup and prepares the hair for the treatment.
KCMAX Maximum Keratin Smoothing Treatment: Delivers Keratin Complex’s proprietary keratin technology to smooth and soften while increasing the strength of damaged hair.
KCMAX Maximum Keratin Treatment Spray: Specifically formulated to lock-in and optimize the longevity of the treatment.
“We are so delighted to be unveiling KCMAX™ to the industry," says Zoe Hyams, VP Marketing and Public Relations, Keratin Complex This product is a true innovation that has been in development and testing for the past two years. Without doubt, this is the most effective, strongest keratin treatment for clients looking for the straightest, shiniest and healthiest results."
The new treatment:
Delivers straighter, smoother results than ever before in just one treatment
Eliminates frizz for up to three months (ideal for those humid summer months)
Dramatically increases the strength of damaged hair
Delivers luminous shine and silky softness
Cuts styling time and makes blow drying faster and easier
Conditions and moisturizes
Requires no wait time; the minute your client leaves the salon, she can put her hair in a ponytail or clip
Is a 90-minute treatment
Is formulated with proprietary keratin technology for stronger, healthier hair
Has cumulative results
Is perfect for all hair types and textures
“Our mission is to be the go-to brand for stylists in the backbar; providing them with a treatment for every hair type and desired result," says John Woloshyn, Senior VP Sales and Education. "We know that every hair type and texture have different needs— the addition of KCMAX complements our full portfolio of customizable treatments and will help stylists maximize their business by providing a smoothing solution for every client that sits in the chair."
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
