Each year, our SALONS OF THE YEAR competition gives us the opportunity to assess the health of the industry by looking at who's investing in the future and how.
While a picture tells a thousand words, numbers can convey an even deeper meaning, especially to the business mind. At SALON TODAY, we can’t resist collecting the data on our 20 SALONS OF THE YEAR and then looking at the collective statistical picture.
What’s a Facelift Run These Days? Of the 20 SOTY honorees this year, five were salon renovations, and 15 were new build-out concepts. Collectively, this year’s honorees spent $13.6 million on their dream salons, with an average total investment of $656,000. That worked out to be an average of $221 per square foot versus last year’s average of $120 per square foot.
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Here’s how the design costs broke down: The 20 honorees on average spent $30,300 on flooring; $28,000 on lighting; $11,300 on their front desk; $ 83,000 on salon equipment; $20,000 on spa equipment; $20,000 on professional design services; and $365,000 on construction expenses.
Before (below) and after the renovation at HC Studio in Brookline, Massachusetts.
Time and Money: From blueprint to construction, three salons took 18 months—J. Roland Salon in San Francisco; Misbehaven Spa and Salon in Walla Walla, Washington; and SOTO-Salon on the Ohio in Cincinnati, Ohio—while two salons—J. Michaels Salon in Des Moines, Iowa and Poppy Salon in Waite Park, Minnesota—opened their doors within two months. The average time from start to finish was 8 months. Eleven of the salons reported delays, finishing their design after schedule, while seven begrudgingly admitted they went over budget.
Allocating the Space: When it comes to salon and spa layout, the SOTY honorees an average of 3,087 square feet. At 7,800 square feet, Misbehaven was our largest SOTY honoree, while at 1,100 square feet, Airbar in Palm Beach Gardens, Florida, was the smallest. On average, the SOTY salons allocated 1,149 square feet to the cutting and coloring areas and 270 square feet to retail space. Of the 20 honorees, 10 offered spa services and they reported designating an average of 637 square feet for their spa areas.
Setup Stats: Our 2014 finalists maintained an average of 16 styling stations in their spaces, and of those with spa areas, an average of three treatment rooms. Ten of the salons reported offering nail services and of those, they averaged five mani-pedi stations in their spaces.
Price Check: Our SOTY honorees report charging an average $57 for a shampoo, cut and style service; $71 for a single-process color and $83 for a 60-minute facial.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.