
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Introducing the CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line by Farouk Systems. This line combines the hydration of Olive Oil with Monoi Oil's blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage.















This line provides moisture and reconstruction to textured and chemically-treated hair, while promoting healthy more manageable tresses.

The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line combines the hydration of Olive Oil with Monoi Oil’s unique blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage. This line provides moisture and reconstruction to textured and chemically-treated hair, while promoting healthy more manageable tresses.
This line is ideal for clients with chemically-treated and textured hair, helping to replenish moisture, reconstruct, strengthen, and protect hair from damage. This gentle relaxer system allows for double and triple processing in one day.
Key Ingredients:
Olive Oil: Moisturizing agent that penetrates the hair shaft while its rich emollients help to retain moisture in the hair by reaching the cortex and moisturizing from within. Improves the elasticity of the hair, conditions the hair and scalp and is beneficial for dry, thick and multi-processed hair.
Monoi Oil: The unique blend of Coconut Oil and Tiare Gardenia Flowers help repair fine and chemically-treated hair. The moisture provided by this unique blend helps in reversing damage and preventing future damage caused by thermal styling.
Shea Butter: Natural conditioner derived from the nut of the Shea – Karite tree found in the tropics of East and West Africa. Its intense moisturizing properties are a rich source of vitamins and fatty acids that improves the health of the hair and promotes a healthy scalp. Seals in moisture and reduces dryness and breakage, resulting in healthier hair.
Silk: Silk proteins are able to penetrate and strengthen hair while reinforcing the strength and structure of weakened hair strands. Silk’s overall conditioning properties contribute to notable luster and shine.
CHI Deep Brilliance Olive & Monoi Optimum Moisture Shampoo: Gently cleanses hair with a hydrating blend of Olive Oil & Monoi Oil, providing optimum moisture while leaving hair soft, silky, and manageable.
CHI Deep Brilliance Olive & Monoi Optimum Moisture Conditioner: Hydrates hair using a blend of moisture-rich Olive Oil & Monoi Oil that restores moisture, while strengthening and improving the condition of dry, damaged hair.
CHI Deep Brilliance Olive & Monoi Deep Protein Masque Strengthening Treatment: Reconstructs dry, damaged hair using a blend of Olive Oil & Monoi Oil while a protein-rich complex of natural essential oils, botanicals, herbs, and vitamins leaves hair softer, stronger, and manageable.
CHI Deep Brilliance Olive & Monoi Shine Serum Lightweight Leave-in Treatment: Weightless leave-in treatment provides superior smoothness, manageability, and natural movement without buildup while using a complex of Olive Oil and Monoi Oil, which is a blend of Coconut Oil and Tiare Gardenia flowers.
CHI Deep Brilliance Olive & Monoi Smooth Edge (high shine and firm hold): Non-sticky, non-greasy formula provides shine and a slick, flexible hold.
CHI Deep Brilliance Olive & Monoi Optimum Shine Sheen Spray: Replenishes vital oils, giving the hair a natural shine. The unique blend of Olive Oil & Monoi Oil provides a deep-conditioning shine without weighing hair down.
CHI Deep Brilliance Olive & Monoi Optimum Finish Flexible Hold Hairspray: Reworkable finishing spray that provides a flexible, brushable, light-hold which helps tame unwanted flyaways. The blend of Olive Oil & Monoi Oil helps shield hair from humidity and other environmental factors.
The CHI Deep Brilliance Olive & Monoi Conditioning Relaxer System is formulated using a rich blend of Silk, Olive Oil, Monoi Oil, and Shea Butter replacing harsh relaxer systems with a nourishing and conditioning new formula. A combination of Olive Oil and Monoi Oil provide Vitamins A and E which help protect the structure of the hair while sealing in moisture. Silk is a protein that adds strength, moisture, and shine to the hair.
CHI Deep Brilliance Olive & Monoi Soothe & Protect Hair & Scalp Protective Cream: Formulated with a blend of Olive and Monoi Oil that works to protect the hair and scalp during the relaxer service. The unique blend of essential oils, botanicals, herbs and vitamins offer a soothing barrier against scalp irritation and discomfort during processing, resulting in the hair and scalp feeling calm, soothed and nourished.
CHI Deep Brilliance Olive & Monoi Silk Conditioning Relaxer with Shea Butter: Formulated using a rich blend of Silk, Olive Oil, Monoi Oil, and Shea Butter replacing harsh relaxer systems with a nourishing and conditioning new formula. Developed for all hair types, to gently relax the natural texture of the hair while maintaining integrity by adding moisture and essential strength, thereby keeping hair in its optimum condition. This No Base Sodium Hydroxide relaxer is versatile and allows for other multiple chemical services to be performed on the same day using CHI products. This system can be used with CHI Ionic Permanent Shine Hair Color, CHI Ionic Shine Shades Liquid Hair Color, CHI Infra Environmental High Lift and CHI Ionic Color Illuminate ColorEnhancing Conditioners after the relaxer service.
CHI Deep Brilliance Olive & Monoi Neutralizing Shampoo: Restorative rich cleanser formulated with natural Olive and Monoi Oil botanicals, herbs, and vitamins helps to neutralize and replenish moisture while returning hair to its ideal pH level after a relaxer service. Gently and effectively removes traces of chemical residue and offers a visual confirmation with a color changing indicator. Hair is free of chemical residue and is left feeling softer, stronger and more manageable.
For more information, visit https://chi.com/chi-products/chi-texture/chi-deep-brilliance/.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.