
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
While COVID-19 relief was a guiding theme, our community proved that pandemic pains won’t stop their love of trendy bobs and silver white color transformations. Here are MODERN SALON’s top stories of 2020. Missed some? Now's your chance catch up.

Photo by Adam Winger on Unsplash
We are an industry of professionals who make a living by touching people. In the Before Times, stylists might see 5 to 10 clients a day, shearing and balayaging away. But the salon shutdown created by coronavirus left thousands of beauty professionals in an unimaginable position with no work and no clients. Where previous years’ roundups might feature trendy color formulas and drastic hair transformations, our top stories in 2020 – like everything else right now – look a bit different.
This year, COVID-19 relief was central for hairdressers and hands-on beauty service providers who were hungry for resources, action and ways to stay afloat. There were plenty of uplifting moments too, where brands and stylists alike came together to give the community support and when needed, a hearty laugh.
And yes, our community also proved that even in times of great challenge, they still love a beautiful bob step-by-step and a silver celebrity makeover. Resiliency at its finest!
Ahead are the most read MODERN SALON stories of 2020.
Vibrant blue BARBICIDE is an icon that has been protecting professionals and clients for over half a century. This year, BARBICIDE debuted a free certification course which allows salon professionals to show their dedication to infection control and safe services in salons, spas and barbershops.
During the shutdown created by coronavirus, stylists spent time guessing at what a return to work would look like, knowing that it would not be business as usual. Here were possible scenarios from industry experts.
Salon shutdowns revealed just how valuable the beauty industry is, and as stylist Meagan Gallman notes, it also led to some shady propositions for servicing “under the table hair.” She details the most hilarious requests from desperate clients, including a color correction for one woman who turned her hair orange in quarantine.
Stylist Janel Latessa worried that her clients would be hesitant to return during the COVID-19 pandemic. The opposite has been true. Here, she shared the details of a successful reopening and some tips for navigating your own return.
The power of placement is beautifully illustrated in this video by artist, educator, and Kenra Professional Ambassador, Mirella Manelli. Manelli demonstrates the effects from horizontal, vertical and diagonal placements, and how to choose the right one for your client.
It seems like years ago, but yes, Jane Fonda did debut a white silver makeover at the 2020 Academy Awards. See the full step by step by gray master colorist Jack Martin, who’s regularly at the top of our most-read lists for his dramatic color transformations.
Raise your hand if your experienced the dreaded “maskne” in 2020. Wearing a face mask while working all day in the salon had some stylists experiencing breakouts and irritation, so we found the best skin and mask cleaning routines.
With so many stylists forced put services on hold on this year, clients were reaching for the box hair color... with very mixed results. This social media campaign encouraged clients to #showyourroots, avoid hair color panic, and to wait for their beauty pro to tend to their neglected style.
When it comes to cutting chin length hair, there are several issues to address before putting down the scissors. Caci Stauffer, a Phoenix, AZ stylist who specializes in beautiful bobs, walks you through tips and techniques for the cleanest cut.
Georgia was one of the first states to reopen some businesses during the current COVID-19 crisis, and beauty professionals were looking for answers on the new working conditions. Melissa Eppers created a “Salon & Stylist COVID-19 Protocol” video to let other stylists see how she created a safe salon space.
Keep checking back in with us in the new year, sign up for our newsletter, subscribe to our magazine, and remember to tag #modernsalon with your creations for the chance to be featured on our Instagram. We can’t wait to tackle 2021 together!

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai