Step away from the box color. With so many stylists forced by the COVID-19 crisis to close their books and put services on hold, their clients might be reaching for the hair color... with very mixed results. The struggle is real for those healthcare heroes, the doctors, nurses, and staff in medical facilities who are essential and showing up for work everyday. And their roots are showing.
A social media campaign has launched, encouraging clients to #showyourroots and to wait for their beauty professional to tend to their neglected style.