hair color

CHI Ionic Permanent Shine Gets A Major Makeover

One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.

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Itely Hairfashion Debuts Sustainable Color Line DelyGlow

The new DelyGlow color line from Itely Hairfashion is here, and it's sustainable, vegan, and ammonia free!

Salon-Exclusive Haircare Brand bhave Australia Makes Its U.S. Debut

Check out bhave, a salon-exclusive Australian haircare brand that has just made its way over to the US!

Innersense Organic Beauty Revolutionizes Professional Hair Color with Launch of Color Purity

With the launch of Color Purity, Innersense Organic Beauty sets a new standard for clean, safe, and effective high-performance hair color systems

IGK Named Brand of the Year at Ulta Beauty

To celebrate its win as “Brand of the Year in Haircare” at the 2024 Ulta Field Leadership Conference, IGK's top selling products will be featured at Ulta stores nationwide.

CLICS AI Technology to Power Goldwell Digital Depot System

Goldwell Topchic and Colorance color lines become mixable using CLICS AI technology, building on the brand's hair color pressurized canister packaging innovation.

ECRU New York Launches Luxe Gloss Translucent Color

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

Guy Tang's #mydentity Color Launch and New Stylist Ambassadors

The new cream color series by #myidentity consists of rich copper, vibrant red, and golden-brown shades for long-lasting results and full gray coverage.

Meet the New Demi-Permanent That Cares as it Colors

As a color pro, you’ve come to expect a lot from your products. It’s no longer enough to simply deposit pigment. You need your formulas to support your work with shine, dimension and versatility. Well, PRAVANA gets you, and that’s why they’ve gone even further with their new HydraGloss Demi-Permanent Gel Hair Color. HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair.

Get Nearly Nude with Paul Mitchell's Newest Launch

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

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