Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Wella Launches Salon Savvy Business Education
With Salon Savvy, Wella packs a powerful assembly of business coaches to help owners take their salon business to the next level.
October 1, 2013
2 min to read
For many salon and spa owners the current recession was a game-changer, requiring salon and spa owners to brush up on their business skills to stay competitive. Wella North Americs is stepping up to help with that effort with Salon Savvy, a multi-course, multi-discipline education curriculum developed exclusively for salon professionals.
The program’s courses, available as e-learning, webinars, events and live learning, cover nine content areas organized by the learner’s need and ranging from the basics of becoming an efficient, effective receptionist to a series on mastering the growth of salon business.
Courses are taught by some of the top education professionals in the salon industry, including
Robert and Julie Cass of Salon Prophets; Neil Ducoff of Strategies; Kelly Ehlers of Evoke Brand Strategies; RockStar Communications from Reg Laws and Mary Shaffer of PR@Partners; as well as technical experts from Millennium by Harms Software and Milano Software, and successful salon owners and stylists from the Wella family. The nine content areas are:
Salon Masters of Business Advancement: two-day in-depth live learning facilitated by Robert and Julie Cass, covering business operations; budgeting; marketing; compensation structure; client retention and more.
Retail: interactive online training on client behavior sharing consumer insights revealed by P&G’s world-renowned market researchers as well as training on profitable consultations.
Stylist Savvy: interactive online learning on power booking, referrals and building your own brand.
Managing for the Future: covering team-building, company culture development, stretch goal-setting and championing change.
Step Ahead Technology: training leveraging the latest technological tools to drive traffic and volume; additional tool and support by Millennium and Milano technology experts.
Reception Fundamentals: interactive online and webinar education on time management, booking priorities and sales.
Social Media: online and interactive training with social media grounding and branding instruction for salons and individual stylists.
Marketing Essentials, training on the marketing tools most practical and cost-effective for salons.
Custom Consultation: exclusive, individualized business consultations on the full range of issues, provided by Salon Prophets; Strategies; Evoke Brand Strategies; PR@Partners; Millennium; and Milano.
Live learning events take place at the Wella World Studio in Manhattan and at the Studio LA in Los Angeles. Online interactive education is available 24/7 at www.wellainteractive.com. Webinars are scheduled monthly. Some courses require a fee, but many are completely free to licensed beauty professionals and Wella salon owners. For full details on Salon Savvy courses, schedules and instructors, visit www.salonsavvyed.com, or email info@salonsavvyed.com.
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