
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The Wella-Unicef Making Waves Program, as well as Wella’s Hairdressers at Heart Initiative, is continually striving to give the gift of education and mentorship to those in need across the globe.




Each day we were there, we taught different skills to the kids; including, basic haircutting using lines, layers, graduation and fringes, blow drying, proper shampooing techniques, hair coloring skills such as root touch ups and foil, and consultations. We also broke off one-on-one to teach specific skills.
If you’re thinking about being a mentor, do it. This was something I was so passionate about, and it was the most rewarding thing I’ve ever done in my life.
For over two decades, Wella Professionals Top Artist and Hairdresser At Heart ambassador, Alexandra Matiz has established herself as a colorist and styling expert around the globe. Few things make her nervous, but as a recent trip to Ho Chi Minh City, Vietnam, through the Wella-Unicef Making Waves mentoring program approached, her nerves and excitement kicked-in.
Matiz and eight other mentors stayed in Vietnam for two weeks, where they worked with children and young adults ages 12-20 who showed an interest in pursuing a career in hair styling. “They saw this a once-in-a-lifetime opportunity to change their lives, and they were eager to work hard and achieve that goal,” Matiz said.
The Wella-Unicef Making Waves Program, as well as Wella’s Hairdressers at Heart Initiative, is continually striving to give the gift of education and mentorship to those in need across the globe.
"Each day we were there, we taught different skills to the kids; including, basic haircutting using lines, layers, graduation and fringes, blow drying, proper shampooing techniques, hair coloring skills such as root touch ups and foil, and consultations. We also broke off one-on-one to teach specific skills," Matiz says. "If you’re thinking about being a mentor, do it. This was something I was so passionate about, and it was the most rewarding thing I’ve ever done in my life."
Originally posted on Salon Today

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

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Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai