MENU
SEARCHThe Wella World Studio NYC opened to the public last night. It was quite a party and quite a place. Get the details here.
The Wella World Studio NYC opened June 2, 2014 to fanfare and fun. There was a who's who of salon professionals in attendance, checking out the new space at the corner of Broadway and Houston in Manhanttan's SOHO area. MODERN was there to get all the details.
THE EVENT: The Wella World Studio NYC in SOHO opens to the professional salon industry with a grand celebration and party.
DETAILS: The new studio at the corner of Broadway and Houston has taken over the third floor of the tasteful building in the heart of this exciting and artistic area of NYC. The 11,000 square foot space has three convertible classrooms that fit up to 100 students at a time. The 60 person theater is complete with a 16 square foot video screen, stage and catwalk. The Studio is revamping its core class curriculum, adding fresh art-infused inspiration through the addition of several new course offerings including Watercolor Techniques for Haircolorists, Color.id Creative Atelier, Razor Mastery with Jason Schwind, Stitching a Shape with Claudio Lazo and Social Slam Live & Building Your Brand in the Social Age.
HIGHLIGHTS: Pop up artistic zones sprinkled the new space for the party. Stephen Moody executed a classic Sassoon cut in one corner, while Sebastian’s Omar Antonio presented two models in head to toe avant garde finish. Alexandra Matiz performed a color service in front of the “Master Colorlist Expert Hall of Fame” Wall and Claudio Lazo threaded an intricate up-do. Nick Berardi captured it all with photographs. In addition, DJ Natasha Diggs offered appropriately hot background music for the party while artists TATS CRU, the legendary NYC street artists and mural kings and “Art in Studio” pop artist Greg Frederickson fueled the artistic setting.
WHO’S WHO: The studio was crawling with industry legends. In addition to those mentioned above, enjoying the opening was Robert Lobetta, Andy LeCompte, Jennifer J., Christopher and Sonya Dove, Kiyah Wright, Diane Stevens, Danielle Caputo, Anthony Cole, Woody and Amy Michleb, David Maderich, Lois Christie, Mary Brunetti, Paul and Marie Gaglioti and so many more. Even the Wella top brass from Geneva and Wella Professionals headquarters in Woodland Hills, California stopped by to help launch the studio including Adil Mehboob-Khan, Wella Global President; Sal Mauceri, Wella North America CEO; Fabio Sementilli, VP Wella Education; Srebi Hanak, Wella Global Communications, Mary Atherton, Wella Communications, North America; Carole Protat, North America Creative Director and Geroge Kalpogiannis, Wella North America Marketing Leader. It was unbelievable.
THE LAST WORD: Adil Mehboob-Khan, Wella Global President met with MODERN moments before officially opening the space. “Our commitment to education is long standing,” he told MODERN Beauty and Fashion Director Maggie Mulhern. “If we are going to be true to our mission to elevating hairdressing and elevating hairdressers we must invest in education.” Added Sal Mauceri, Wella North America CEO, “The timing is perfect. I’ve always felt that we belonged downtown and here we are. This is where are stylists come and it has a perfect feel for us. When asked what I love best about this new studio, it’s interactive, flexible and enables people to express their individuality. This is the place for stylists to drop in, socialize network and hang out.”
FOR MORE INFORMATION: go to www.wellainteractive.com/studios or call 800-422-2336
Check out the two short videos here. Learn what the studio means to the artists, including Omar Antonio and Christopher Dove. %nopage
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
