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In The Know|News|Sep 28, 2012

Yoga Industry Growing in the U.S.

If you’re not offering yoga as part of the wellness program at your spa, you may want to consider it. It is a large and vibrant part of the wellness movement – and they’re spending quite a bit of money, according to a recent study released by Yoga Journal. They found that yogis in

by Staff
In The Know|News|Sep 28, 2012

Nail a Global Beauty Trend

When CND created its trend report for the summer, some of the hottest looks were a walk on the wild side. Jungle reds and textured layers of safari-inspired shades give fingers and toes a hint of foreign intrigue. For summer, shake up your staid shelf of ballerina and cotton-candy pinks. Instead,

by Staff
In The Know|News|Sep 28, 2012

Everyone Has a Story to Tell

As an esthetician, massage therapist or nail tech, you’ve heard thousands of stories in your career – now it’s your turn to tell one or two of your own! The editors behind the famous Chicken Soup for the Soul books are back again, with Chicken Soup for the Beauty Professional’s

by Staff
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In The Know|News|Sep 28, 2012

Pucker Up to Organic Lip Plumpers

Some lip-plumping cosmetics have earned a swelling reputation for causing stinging and discomfort to users’ puckers. But just because you might not have a place for cosmetics—or injectible cosmetic treatments—in your spa, you could still satisfy clients’ desire for fuller lips

by Staff
In The Know|News|Sep 28, 2012

Scents Sell: Take Clients on a Journey with Aromatherapy

When you’re thinking about the subtle touches found in your treatment rooms and even waiting areas, don’t dismiss the power of scent. Different aromas can transport clients to faraway places while they indulge in a massage, facial or body treatment. Why not customize your spa treatments

by Staff
In The Know|News|Sep 28, 2012

Dress the Part, Naturally

Since your service providers are likely in uniform (or at least a dress code), you probably don’t give fashion a second thought in your spa. Well, think again. What your technicians are wearing can leave a major impression on clients. What is the vibe of your spa? Funky and progressive? Calm and

by Staff
In The Know|News|Sep 28, 2012

Baby Boom Part 3: Marketing to Mamas-To-Be

marketing to mamas-to-be “Although they need it the most, these clients often have the least amount of time to devote to pampering,” says Ingala. “They have to be convinced that this will help them to be better moms. Our ultimate goal is to provide a place where women can feel

by Staff
In The Know|News|Sep 28, 2012

Give Clients a Hand Up With Organic Sanitizers

You probably associate hand sanitizers more with doctor's offices, or germophobe consumers, than a luxe spa retail offering. If that’s the case, your clients likely have the same perspective. Surprisingly, though, several beauty companies are trying to reinvent how hand sanitizers are perceived

by Staff
In The Know|News|Sep 28, 2012

Baby Boom Part 2: Pregnancy Friendly Products

pregnancy-friendly products Having so much at stake, pregnant clients are highly concerned with the formulas used during spa services, preferring natural and organic ingredients. Along with family and friends, they can be great retail clients for spas that carry a maternity-minded retail skin care

by Staff
In The Know|News|Sep 28, 2012

Baby Boom Part 4: Tips for Your Business

borrow from the product line Like many spas that carry Mama Mio, Little Palm Island Resort and Spa in the Florida Keys adapted the product line’s array of spa services to fit its brand. Along with other services, the spa’s “Maternity Passages” menu offers these from Mama

by Staff
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In The Know|News|Sep 28, 2012

Baby Boom Part 1 : Destination Relaxation

In recent years, Hollywood’s elite have made pregnancy fashionable, but the onslaught of celebrity offspring is only one of the factors giving birth to a surge of maternity services available at today’s spas. With girls discovering the benefits of spa at younger and younger ages, by the

by Staff
In The Know|News|Sep 28, 2012

Every Age Every Stage

Just a few years ago, skin care was pretty much relegated to wrinkle reduction and pampering. But nowadays, it's a much more democratic practice. Kids and guys, mothers-to-be and the post-menopausal—everyone is finding solutions in the hands of their esthetic practitioners. Here are some innovative

by Staff
In The Know|News|Sep 28, 2012

Heaven Scent

According to research from the University of Minnesota, different scents can trigger a range of emotions. Before you invest in essential oils for aromatherapy, it’s important to understand how specific scents can impact how your clients feel. For example: Lavender oil tends to be relaxing and

by Staff
In The Know|News|Sep 28, 2012

Cellulite Solutions

Dimples are adorable on freckle-faced children but not on the back of your legs. Bearing a resemblance to the skin of an orange peel or cottage cheese, the dents and puckers in skin (usually found on the buttocks and thighs, but also on the backs of arms and stomachs) show up around puberty and last

by Staff
In The Know|News|Sep 28, 2012

Renews: Head of the Class

Trends   With winter finally over, your spa is packed with clients looking to take care of all sorts of body problem areas with treatments ranging from body scrubs and wraps to sunless tanners. But don't forget that skin at the tip-top. A healthy scalp means not only healthy skin, but healthy hair

by Staff
In The Know|News|Sep 28, 2012

Codes: The New Spectrum

The world of skin care is no longer black and white—it's Korean, Cuban, Pakistani and Native American. It's alabaster to ebony, and every shade in between. The new generation of blended skin colors and types has given rise to what is dubbed by master esthetician Christine Heathman, CPE, LMT as "the new

by Staff
In The Know|News|Sep 28, 2012

Global Village

The United States was built upon a melting pot of cultures, so why would the country's spa menus be any different? Like food, fashions, languages and the arts, the multinational spa therapies that have washed upon our shores are all welcome. They dwell side by side, always changed a bit in the glow of

by Staff
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