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Baby Boom Part 4: Tips for Your Business

borrow from the product line Like many spas that carry Mama Mio, Little Palm Island Resort and Spa in the Florida Keys adapted the product line’s array of spa services to fit its brand. Along with other services, the spa’s “Maternity Passages” menu offers these from Mama

by Staff
September 28, 2012
3 min to read

borrow from the product line

Like many spas that carry Mama Mio, Little Palm Island Resort and Spa in the Florida Keys adapted the product line’s array of spa services to fit its brand. Along with other services, the spa’s “Maternity Passages” menu offers these from Mama Mio:

  • Maternity Massage to increase circulation, alleviate tired muscles and reduce water retention.

  • Free Loader, a back and upper body massage to comfort the muscles that carry the baby.

  • Yummy Tummy, a belly facial that features gentle
    exfoliation, serums and mask application, along with a leg and foot massage.

  • Free Your Mind, a face, head, neck and shoulder massage.

  • The Smoothie, a full body gentle exfoliation and hydrating massage, including a scalp massage.

  • Lighten Up Pedicure, a foot soak, lower leg massage and nail care.

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treat individual problems

Among its Mama’s Touch Maternity Spa therapies, Spa Epidauros in Richmond, Virginia, includes:

  • Manual Lymph Drainage, a massage designed to reduce swelling and improve circulation in feet, ankles, legs, fingers or hands.

  • At the Last Minute, a package for the woman who may already be overdue or close to it that makes the long wait more pleasant with a seaweed bath, massage, reflexology and facial.

With a doula on staff, Zenana Spa and Wellness Center in Portland, Oregon, offers Hypnotherapy and Hypnobirthing Fertility Therapy that go beyond relaxation to address severe morning sickness, also called hyperemesis; quitting smoking; restless legs; insomnia; carrying in a breech position; postpartum blues; losing baby weight; and breastfeeding.

include the dad

A side-by-side massage is typically the way maternity menus bring in the partner, but some spas develop a more comprehensive package to focus directly on the dad’s need for pampering and attention during this time.

educate

In-spa, prenatal classes can introduce your spa to the clientele that will use the maternity services. Zenana Spa holds a broad range of prenatal and parenthood classes, while Little Palm Resort offers a four-hour class called “Preparing for the Birth Session.”

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go quirky

This is the time that women let themselves do something a little different. Ideas include:

  • Belly Imprinting (www.bellyvita.com). Using one piece of fabric rather than strips of plaster gauze, the belly imprint takes belly casting to the next level and creates a sophisticated piece of art that remains on the wall long after the belly has flattened out. This can be offered as a service at the spa or a retail kit for women to do at home.

  • Belly Henna Tattooing. Palm Island Resort lets women sit by the pool and decorate their roundness with a safe henna color.

use humor

Epidauros Spa offers a service called, “Mama Needs to Slow Down!” It combines two Mama Mio treatments with a cool seaweed bath so that women can enjoy “the calm before the storm.”


Part 1: Destination Relaxation

Part 2: Pregnancy Friendly Products

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Part 3: Marketing to Mamas-To-Be

Part 4: Tips for Your Business


Topics:In The KnowIndustry News

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