HOW TO: An On-Trend Platinum with Paul Mitchell
Surena King at Art of Hair (The Salon) in Savage, MD shares her formula for this high-lift process.
Surena King at Art of Hair (The Salon) in Savage, MD shares her formula for this high-lift process.
From high-end natural to bright platinum, blonde hair color can be as unique as the clients who sport it. Goldwell’s “We Love Blonde” campaign celebrates each blonde variation as special and individual with customizable techniques and tools.
Did you hear that Adam Levine got a makeover? ...He went BLONDE! "Like" or "Unlike?" Let us know!
Meri Kate O'Connor and Annie Rush offer a fresh makeover to one of their favorite clients. Here O'Connor shares her platinum formula and Rush breaks down the cut.
"What I envisioned with this design was to construct an icy cool, pale blonde that has the shine and luster of beautiful, healthy hair," says Misha Belfer, GKhair Educator and Platform Artist
Diamonds in their pure state are colorless, but the rarest are blue. Adding the slightest hint of blue with the Keune Blue booster in Tinta 3001 makes this blonde a rarity. Learn how to re-create this tinted blue platinum hair color.
Stunning, effortless beauty is what’s hot this spring. Featuring the season’s go-to hues; rose gold, platinum blonde and cool brown, Scruples’ latest color collection has something for every client.
Stylist Ashley Hubbard created this platinum blonde and we knew we needed to track down the steps and formula for you! Here's how she did it.
Three platinum hair color looks each with a touch of pink highlights, created by Christine Margossian, hairdresser ambassador for L'Oreal Professionnel Meilleur Ouvrier de France.
Amanda Iqbal of La Relance Salon in Glencoe, Ill., created polished, sophisticated looks "for a generation looking for silver screen style," she says.
Alaskan stylist Erma Milspaugh sought to bring out her client's green eyes with fun colors.
Kiyah Wright offers an overview of her finishes, shown on the cover and inside pages of MODERN's January issue. In these videos she offers the HOW TO accomplish each look.
How to achieve winter-white hair color with this platinum Pravana formula and maintenance advice.

Pasquale Caselle, International Creative Director for It&ly Hairfashion transformed this level 5 dark brunette into a dazzling level 11 blonde. The steps are simple...see what Caselle did to create this look.
It took three appointments, spaced two weeks apart, for Molly Rose Kaiser's brunette client to reach a platinum blonde, but it was worth it! Here's how she did it, without damaging the hair.
Stylist Sherri Jessee was inspired by the popular 1020s and 1930s looks in creating her latest collection.
Mič Styling is a salon group and artistic team from Slovenia.