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There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Alfaparf Milano introduces new pigments in Gray Black, Rose Copper and Bronze to its collection of 11 other ultra-concentrated pure pigments. They’re mixable with each other and the intensity of the color result can be adjusted by adding high or low concentration of pigment within the mixture.
PRAVANA Digital Education Manager Samantha Sellars outlines her best tips for fostering the growth of your vivids business.
Enjoy this roundup of exciting launches and beloved products from across the beauty industry, just in time for the holiday season.
Color-loving stylists know that it’s better to have healthy hair than the brightest, lightest blonde, but there’s no need to compromise between the two. See how blonding master Kim Bruce uses the Schwarzkopf BLONDME line to get bright and healthy blondes.
Sponsored by Schwarzkopf Professional USA
MC2 Pure Energy is a permanent oxidation cosmetic coloring cream that is free of ammonia and paraphenylendiamine (PPD). MC2 Pure energy is available in over 50 shades. The product contains raw materials and active ingredients linked to the ...
Bodyography has introduced limited-edition Glitter Pigments. These four eye colors incorporate the saturation of a loose pigment with the cushion of a cream and the silkiness of a powder, all with a beautiful high glitter and pearl finish.
The world of hair color is your oyster, and thanks to Keune Haircosmetics North America, colorists can offer their clients a broad range of results with the new Keune So Pure Luminous Pearl Collection and three new So Pure Cover Plus shades.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
