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SEARCHThere are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Kristi Waldrop used Goldwell @Pure Pigments in her color formulation to create a vibrant yellow that lasts.
Kristi Waldrop
There are few things that crush a colorist more than when hours of work goes into creating and formulating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos.
So when MODERN SALON Artist Connective member Kristi Waldrop, @theartistkristi, recently created a vibrant yellow shade on her client, she chose to work with Goldwell@Pure Pigments, a direct dye additive designed for tone-on-tone boosting, holographic effects, more vibrancy and greater longevity.
"These @Pure Pigments are without a doubt the coolest thing I have seen in a long time!" Waldrop writes in her Instagram post. "Game changer!"
Goldwell explains that the Pure Pigments don’t mix together — they sit next to each other on the hair so that each dye reflects its own color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create a vibrant effect while Pearl Blue and Matte Green soften and counteract unwanted tones.
When combined with Goldwell’s color brands, in this case Waldrop used Colorance, @Pure Pigments is designed to create results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have two-times more resistance to color fading.
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