Immaculate Lightening, Color & Styling: This Brand Does It All
Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.
Sponsored by Goldwell
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Why is Goldwell a leader in every hair product category? Find out as stylist Shonda Harvey-Gale explores the brand.
Sponsored by Goldwell
Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.
When we sent Artist Connective member Gerilyn Ghaisarzadeh, a colorist out of Winter Park, Florida, Goldwell's new color additive Pure Pigments, she immediately recruited models to see the shine-enhancing, color boosting effects for herself.
Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.
We sent MODERN SALON Artist Connective member Marissa Larson, a blonding and balayage expert, Goldwell's new @Pure Pigments additive to see the magic she would create. Here, she used it as a toner!
Artist Connective member Tyler Plemmons (@tyler.art) creates a pink-y peach color formula using Goldwell's new direct dye additive, @Pure Pigments.
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Get the formula for this fun peachy hair color.
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.