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SEARCHWe sent MODERN SALON Artist Connective member Marissa Larson, a blonding and balayage expert, Goldwell's new @Pure Pigments additive to see the magic she would create. Here, she used it as a toner!
Goldwell's new @Pure Pigments direct dye additives can be used to amplify vibrant shades with increased shine, tone-on-tone boosting and more--but they can also be used to create the most color effects on natural shades.
We sent MODERN SALON Artist Connective member Marissa Larson, a blonding and balayage expert, the @Pure Pigments shades to see the magic she would create--and we're pretty excited!
Goldwell explains that @Pure Pigments don’t mix together— they sit next to each other on the hair so that each dye reflects its own color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create a vibrant effect while Pearl Blue and Matte Green soften and counteract unwanted tones.
When combined with Goldwell’s color brands, @Pure Pigments are designed to create results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have two-times more resistance to color fading.
"I am in love!" Larson wrote on her Instagram post featuring the blonde. "I used Goldwell Colorance 10p and 3 drops of @Pure Pigment Yellow in her toner. This stuff is amazing! Color reflection like you’ve never seen before. Pigments of warmth and cool complimenting each other through different lighting!"
In the video above, Larson uses 3 drops of @Pure Pigments Blue in her client's Colorance toner to help even out her natural strawberry/orange hair color, especially around her hairline.
"She still wanted a natural gold blonde and I love that @Pure Pigments drops let me have complete control on how much I wanted to add!" she writes on her Instagram post.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
