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Like a VirginVirgin, a two-step professional system from Amika, is used with chemical treatments or as a single service to protect and repair hair to bring it to a virgin-like state. New disulfide bonds are created and existing bonds are ...
Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...
Color CoolStyle in color! Mix up your all-black everything with haute hues and playful patterns on irons and ...
New from Amika in April 2015 is Haute Mess Texture Gel, which volumizes style and amplifies texture."Haute Mess Texture Gel intensifies hair's volume while accentuating even the slightest waves," says Naeemah LaFond, Amika ...
Dry TimeNext to shears, a dryer is one of your top tools. Make sure you get the best for dry time, comfort and style with the help of this roundup.
Styled, Sealed, DeliveredAlthough the only way to truly get rid of split ends is a cut, these hair-filling products can help between ...
These printed, patterned and playful styling tools are just the pick-me-up you need
What’s new, what’s coming, and what will be flying off retail shelves.
amika has partnered with Friends Are By Your Side (FABYS) to introduce the amika x Friends Are By Your Side Styler—a customized edition of amika's top-performing Digital Titanium Glide Styler.
And What’s Cool in Texture Tools! Innovations in styling tools are spot-on for texture clientele, whose hair often requires extra styling time. The latest tools come with less weight and more features that minimize hair damage while maximizing results.
The Obliphica Line of Haircare by Amika gets its power by harnessing the properties of the Sea Buckthorn Berry. Native to Siberia, the Obliphica berry faces some of the harshest environmental conditions on Earth.
