
Sedu Flatirons: A Full Line Up of Goodies!
Sedu [si-’dü] 1. To seduce.2. To turn on the object you desire.3. To bring out your client's inner seductive goddess with Sedu hair styling products!
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Sedu [si-’dü] 1. To seduce.2. To turn on the object you desire.3. To bring out your client's inner seductive goddess with Sedu hair styling products!



Who says blondes have more fun? Not everyone is lightening up for summer. This year, rich color is in. Katherine Heigl and the Black Eyed Peas' Fergie are part of the celeb contingent keeping it dark.
In celebration of their 130 years of hair color innovation, the Wella Professionals Discovery Tour set up camp at the Old Orchard Mall this weekend in Skokie, IL. I attended the event where educators and colorists provided women information about the brand. The experts on location offered free, personal recommendations as well as discounts to participating Wella salons.
More than 40,000 Salon Professionals attended the International Salon & Spa Expo held this past weekend in Long Beach, California. It was a great success for all who attended and exhibited.
Aveda announced the appointment of Martin Kaufmann as general manager for North America.
company: Murad/800-242-1103/www.murad.com target results: For cellulite prone zones, this treatment decreases the appearance of cellulite while improving firmness. service summary: 1. With client lying on back, drape with modesty towel. Mix generous amount of Activating Body Scrub with warm water,
renew how-to: Medi-Acne Facial company: Your Name Professional Brands/800-221-3071/ www.yournamepro.com target conditions: Problematic, acneic skin. service summary: 1. Cleanse face with Medicated Acne Wash. 2. Apply warm wet towels. 3. Gently extract whiteheads and blackheads. 4. Tone skin with Pore
VERB re-launched Fresh Look and Line-Up, a line of affordable-priced and professional-quality hair products. The line currently consists of six improved formulas with unisex packaging that jumps off the shelf in bright pantone colors that speak to the active, bold lifestyle of its core demographic of stylists and consumers too smart to pay up for professional quality.
Do you ever ask yourself how salon manufacturers get their advance news on fashion, scent and packaging trends? The answer, for some, is to get predictions from professional “trend-watchers.”
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.