Celeb Luxury, inventor of a unique color-depositing shampoo and conditioner that allow the clients to extend the salon result and re- deposit color into fading hair, is launching its newest color, Viral Graphite, on September 1.
Viral Graphite is not a purple shampoo, but instead has a grey tone formulated to work as a toner to cancel out the unwanted brassy yellow in the hair, while also depositing a dark silvery gray shade. Viral Graphite will launch as part of the existing line of 24 semi-permanent color-depositing Viral Colorwash shampoos and Colorditioner conditioners.
“Our success has been incredible. Our team created this category in the 1980’s, and has always had great success with professional colorists, and salons, and our newest color Viral Graphite, one of the hardest colors to create. Now more than ever, hairdressers are seeking out products that are quick, and easy to use. They want to be able to create new color or refresh their client’s color and send them home with a product to maintain their hair color between salon visits.”
— Leland Hirsch, CEO of Celeb Luxury and original inventor of the color-depositing shampoo and conditioner
In addition to the line of Viral Colorwash and Colorditioner, Celeb Luxury offers a line, Gem Lites Naturals Colorwash and Colorditioner, which comes in 22 pastel, vivid, blonde, red, and brown shades. Celeb Luxury formulated its hair color products to be defined as “clean, plant-based beauty”.
The Celeb Luxury Formula
- No harsh chemicals.
- The only on-shelf hair color brand with a built-in bond rebuilder technology.
- 100% Vegan
- No Gluten
- No Sulfates
- No PPD
- No Parabens
- No Mineral Oil
- PETACertified/Cruelty Free with no Animal Testing
- All products are formulated at Celeb’s in-house lab in Fort Lauderdale, FL.
All products have a built-in bond rebuilder technology, that strengthens and repairs the hydrogen bonds in the hair typically damaged during the color process from the inside out, removing dryness and correcting damage, plus a standalone BondFix bond rebuilding conditioning mask.
Celeb Luxury’s Viral Graphite Colorwash Color-depositing Shampoo and Viral Graphite Colordepositing Conditioner will launch on September 1, 2022, and distributed through Cosmo Prof and Armstrong McCall for salon professionals.
Learn more at celebluxury.com
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