Blonding is second nature to Jessica Wright (@jessicawrighthair), an expert colorist, extension specialist, and MODERN SALON Artist Connective Member. Splitting her career between Atlanta and NYC, she’s worked on every kind of hair client imaginable. No wonder she’s so well-versed in blondes!

Recently, Wright has been discovering some products from Goldwell that make her job a whole lot easier, making the journey to blonde more enjoyable for her clients. Here’s how Goldwell has helped her perfect some beautiful blonde looks:

SilkLift Strong Lightener

Goldwell’s SilkLift Strong lifts up to nine levels without compromising the condition of the hair. In Wright’s look below, the client’s dark brunette tones at her mids and ends have lifted to a gorgeous blonde, with the hair still looking healthy.

Colorance Cover Plus

Creating a dimensional blonde is a breeze with Goldwell’s Colorance line. Colorance Cover Plus is a rich, demi-permanent color that can be used on all hair types. Wright used Goldwell Light Dimensions and Cover Plus to refresh this client’s lovely blonde.

Colorance Gloss Tones

Gloss Tones, a newer product in the Goldwell Colorance line, provide an easy way to get just the right shade. Blondes are longer-lasting and vibrant. With the help of Colorance Gloss Tones, Wright’s client is making progress on her journey to a luminous blonde.

Even with her level of expertise, Wright appreciates anything that simplifies her work, and the colorist has found that comfort in Goldwell.

“Going blonde is a process and Goldwell makes it easier!” she says.

Learn more about Goldwell’s range of products at

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