
OPI Is Bringing Back Fan Favorites:
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
We have streamlined and simplified this challenge and changed things up a bit to mark 10 YEARS of NAILS Next Top Nail Artist! If you are thinking about applying but haven't, yet, here are 9 compelling reasons to just GO FOR IT!

Nails by Marja Sechovcova

A woman taking a leap of faith.
Yes, it's a competition, but the theme you'll hear from any past NTNA competitor is that the real challenge is with yourself--and you end up better for it. Asking yourself to really go that extra mile, to tap into your artistry, and to share it with the world--it's a win-win-win. You gain in confidence, competence, and you meet great people along the way.
Ok, no need to go into the gory pandemic details but times have been TOUGH these past few years. What folks need is something to look forward to and someone to inspire them. When you enter NTNA and take that leap, you have just inspired others to do the same.
If you show up here, you start showing up more in your life, too. Being brave, taking risks, it pays off.
Our NTNA competitors have described so many stories of how excited their hometown salon or their loyal clientele were about their journey, and how they followed them throughout. It becomes a wonderful talking point and something to keep you energized and your clients buzzing.

Some looks from former NTNA finalists.
Maybe your loyal clients prefer a lovely pink-and-white every week, or they prefer to stay in a restricted palette range of colors--all good! Love those bread-and-butter clients! BUT if you're someone who wants to explore and play, NTNA gives you a space to nurture your creativity and take some creative risks.
We are always searching for industry experts to comment on the hottest trends, the latest techniques, and the best business practices for nail techs. As an NTNA Finalist, YOU become that go-to expert for our editorial team.

A winning trophy.
See number #3. Displaying a trophy at your work station, celebrating the news on social; it's great to have this to share with clients. And it's a wonderful marketing tool for attracting new guests, too.
We're going to announce the winner live at America's Beauty Show (ABS) in Rosemont, IL in April. It's one of the biggest beauty trade shows in the calendar year. You can come mingle with your nail besties while also soaking up what's new from your favorite beauty brands.
Let this be the year that you stopped talking about it and did it. What do you have to lose?! Enter here.

NAILS NEXT TOP NAIL ARTIST
Originally posted on Nails Magazine

Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.

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Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.

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Sponsored by Malibu Wellness

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After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.