HOW-TO: Serena Williams' Big Game Style

Wella Professionals partnered with hairstylist Angela Meadows to style superstar athlete Serena Williams for her surprise appearance during Kendrick Lamar’s Super Bowl 2025 halftime performance – and her hair game was on point.

 “We wanted a statement style that would be a showstopper for Serena’s surprise dance moment with Kendrick Lamar but also hold up against the wind and possible humidity of New Orleans for the big game. Wella Professionals was the obvious choice from color to styling. The game changer was Wella Professionals Ultimate Smooth Miracle Oil Serum that set the whole look keeping the curls in place without any frizz!” said Serena’s longtime hairstylist Angela Meadows.  

HOW-TO: Serena Williams' Big Game Style

• I used Wella Professionals Shinefinity shade 04/0 for a root shadow and low lights, highlighted with Wella Professionals Shinefinity shade 010/0 and used equal parts of Wella Professionals Shinefinity shades 7/13 and 9/13 to add warmer tones and create the perfect blonde hues. 
• After coloring, I washed and conditioned with Wella Professionals Ultimate Smooth Shampoo and Wella Professionals Ultimate Smooth Conditioner, then deep conditioned with Wella Professionals Ultimate Smooth Mask.
• To style, I applied Wella Professionals Ultimate Repair Protective Leave-In on towel-dried hair to protect against heat, then blow dried and curled with a half inch curling iron.
• I finished the look with Wella Professionals Ultimate Smooth Miracle Oil Serum to combat frizz, create a smooth texture, and bring shine and health to her hair.

Serena’s smooth hair for the ultimate performance was created using Wella Professionals latest innovation, Ultimate Smooth Miracle Oil Serum (launching in March at Ulta). Powered by patented technology featuring Squalane and Omega-9, the oil delivers smoother, shinier, frizz-free hair. The oil’s 96-hour frizz control was a must for humid New Orleans!