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SEARCHIf "dashing" isn't his middle name, it should be. Meet Fernando Romero, Founder and CEO of Bio Ionic.
Fernando Romero, Founder and CEO ofBio Ionicstyling tools, haircare and straightening treatments, has spent his career in beauty and fashion, beginning at the Vidal Sasssoon Salon in Beverly Hills. He would advance from apprentice to International Artistic Director and, ultimately, to President for Salons and Academies in North America.
His hair styling has been featured in the runway shows of Christian Dior, Jean Patou, Ungaro and Kansai and on magazine covers worldwide. Like his mentor, his eye for structure and line have guided him in his designs for hair and styling tools.
BORN AND RAISED: Acapulco, Mexico
MY STYLE RIGHT NOW: Modern, Sheek, Colorful
MY HAIR RIGHT NOW: White
THE COOLEST LOOK I EVER CREATED: A pioneering texture effect, combining perm and straight hair.
FAVORITE ITEM IN MY WARDROBE: My scarf collection and my shoes.
THE BEST THING ABOUT MY JOB: Passion. I love what I do.
THE TOUGHEST PART OF MY JOB: Convincing people that for every problem there is a solution.
I RELAX BY: Spending time with my family.
GUILTY PLEASURE: Singing and dancing to Salsa or Jazz.
I AM INSPIRED BY: My mentor, Vidal Sassoon.
I BECAME A HAIRDRESSER BECAUSE: I loved architecture. This is what inspired me to create and style hair.
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
Angela Orozco believes long-term success in the beauty industry is built on trust, consistency and genuine human connection. A stylist at The Nest Salon in Brea, California, Orozco has spent 14 years cultivating a reputation for dimensional brunettes, precision haircutting and authentic relationships that have fueled her career.
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Stacey Ciceron's perspective on specializing in natural texture.
Get to know Jerwin Carlos, a fun-loving hairstylist and a member of Ulta Beauty's Artist Collective.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
As we prepared this year’s MODERN SALON 100, our annual recognition of standout artists, we invited salon owners to nominate rising stars on their teams. The response was tremendous, filled with heartfelt praise for talented professionals.
