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SEARCHGet to know Jerwin Carlos, a fun-loving hairstylist and a member of Ulta Beauty's Artist Collective.
photo courtesy of Jerwin Carlos
What started as uncertainty for Jerwin Carlos quickly transformed into purpose, evolving into a career built on education, leadership, and fearless growth. His journey began in Anchorage, Alaska, after a bold leap from his roots in Honolulu, Hawai‘i.
Now, as a member of the Ulta Beauty Artist Collective, his career has taken him to new heights. Traveling, teaching, and creating across stages, sets, and campaigns, Jerwin is known for his “fashionably funky” aesthetic, grounded energy, and precision-driven artistry. His work lives at the intersection of creativity and intention, where transformation isn’t just visual, it’s emotional.
His motto? “Stay consistent. Go the extra mile. Create work that sets you apart.”
photo courtesy of Jerwin Carlos
Most people would be surprised to learn: I’m the laid-back type who secretly turns into a karaoke superstar after dark. I enjoy good food a lot but preparing it is someone else’s talent.
My favorite hair product I can’t live without: IGK Beach Club; tropical vibes, airy volume, lived-in texture.
My professional mentors: Haley Valadez, Ulta Beauty Sr. Manager of Creative Services & Talent, is a powerhouse. Her leadership and vision helped shape my growth as both an artist and educator.
My guilty pleasures: Bumping to my favorite music tracks; creativity doesn’t sleep, and neither do my cravings for good food.
If I hadn't become a hairdresser, I would have been: True story: I actually considered a career in financial services before I realized hair was my real calling.
Person whose hair I would love to cut/style/color and why: Lisa (BLACKPINK) and Missy Elliott, because they don’t just wear fashion — they command it.
photo courtesy of Jerwin Carlos
Favorite social app: Instagram
Favorite editing tools for my content: Meitu
Favorite streaming service: Netflix (dad-life approved)
Every beauty professional should: Stay authentic, take risks, and embrace your uniqueness because growth lives outside comfort.
The best advice I ever received: “Discomfort means you’re growing. That nervous feeling? That’s excitement in disguise.”
The best part of being a stylist: I don’t just style hair; I build confidence, identity, and presence.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Caidy Brasure's perspective on specializing in editorial and special occasion styling.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Shonda Harvey-Gayle's perspective on specializing in extensions.
In an industry with so many options and opportunities, we asked these artists what made them niche down and choose a specialty. See Stacey Ciceron's perspective on specializing in natural texture.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
As we prepared this year’s MODERN SALON 100, our annual recognition of standout artists, we invited salon owners to nominate rising stars on their teams. The response was tremendous, filled with heartfelt praise for talented professionals.
Meet Jill Buck, a dynamic celebrity hairstylist, Davines North America Color Ambassador, and devoted mom whose creative flair extends seamlessly from the salon to the screen.
It's our 10th year of recognizing the most passionate and inspiring gamechangers in our industry! See who made this year's list.
Get to know Ulta Beauty Design Team member and Elite Stylist Beto Sanchez!
Alli Webb, the beauty entrepreneur and founder of Drybar, is back with a new haircare line inspired by lessons learned, and an embrace of her natural texture. After some difficult years, Webb decided to stop trying to control things and instead, find the magic in the mess.
Laura Gunter is a respected hairstylist, educator, and creative force based in Marietta, Georgia. With more than a decade of experience, she’s built a dynamic career that bridges artistry, mentorship, and industry leadership.
Eyre features deep, midnight hair color hues with metallic accents and her models are framed by darkness and caught in shadow, emphasizing their powerful presence.
Happy Women's History Month! Here's a woman who's making history in our industry today: Carolyn Aronson of leading haircare brand It's A 10.
From rethinking traditional assistant and apprenticeship programs to helping stylists avoid burnout and build community, this interview with Vee Vargas, a finalist for the NAHA Inspiring Salon of the Year, will inspire you.
The world of beauty has changed over the past few years, leaving many salon professionals feeling disconnected from their peers, their craft and their passion. Can you relate? If you feel as if you’ve lost (or have never found) the essential soul of your profession, Moroccanoil has a proposition for you.
Sponsored by Moroccanoil
