
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
When a client leaves and takes their business elsewhere, we all look around and want to know what happened. What caused them to stray? We asked three top-tier beauty professionals for their take on why a salon guest decides ...
When a client leaves and takes their business elsewhere, we all look around and want to know what happened. What caused them to stray? We asked three top-tier beauty professionals for their take on why a salon guest decides they have stayed too long in a hairdresser’s chair or on a spa’s appointment books.
David John, expert colorist at Sally Hershberger Los Angeles:
REASON TO GO #1: Stay current. One reason clients stray is because the stylist is not bringing to the table a hair color or style that is in style. If a client is still getting "mall bangs" or "mullets" it might be in their best interest to move on.
REASON TO GO #2: Be present. When doing a clients hair they want to feel like they are getting the stylist's full attention and being pampered. If the stylist is talking to other stylists or taking phone calls they might feel like the stylist doesn't care about them.
REASON TO GO #3: Switch it up. It's important to offer changes to people and encourage them to try new things with their haircut or color. Even if it's a subtle change. They shouldn't get bored and want to go to someone else to get something new.
REASON TO GO #4: Too expensive. Sometimes a client's financial situation changes like they lose a job, have a baby or buy a house and can't afford to pay your price. If you want to keep that client sometimes it's necessary for the stylist to adjust their rate.
REASON TO GO #5: Moving. If a stylist moves to a different salon in a different area. It might not be convent for the client to follow them.
Marco Pelusi, owner of his award-winning hair salon Marco Pelusi Hair Studio in West Hollywood, CA, and the creator of Marco Pelusi Collagen Color Guard Haircare:
REASON TO GO #1: The number one reason clients leave their hairdresser is because they feel the hairdresser cannot offer them CHANGE. This topic is something I've thought about many, many times over the years. I've witnessed it so many times: a hairdresser takes a vacation, and all of a sudden his client is in someone else's chair. The substitute hairdresser suggests adding a few face-framing highlights, for example, and the client ends up elated at the results. The new hairdresser gains a client. This is basically because the client never felt the possibility of this change, or of a new or newer look, with the current hairdresser. The lesson here is to ALWAYS check in with your clients about how their hair is, what they don't like about their hair, what they'd like to CHANGE about their hair, what problems they're having with their hair. Clear, honest, and direct (as direct as possible) communication with the client is what keeps them coming back, year after year.
Maisie Dunbar, owner of Maisie Dunbar Spa Lounge, was recently selected to receive the distinguished 2014 Top 100 Minority Business Enterprise Award for business owners in Maryland, Virginia, Pennsylvania, Delaware and the District of Columbia
REASON TO GO #1: Double-booking. You didn’t value their time. They are made to wait because you tried to pack too many appointments into your schedule.
REASON TO GO #2: A location that is not sanitary.
REASON TO GO #3: Lack of follow up.
REASON TO GO #4: Price –vs---investment. You can make your guest feel like they are investing in your business not just handing you money if you know.
REASON TO GO #5: Treatments are not up-to-date or you don’t have enough understanding of what you’re offering.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.