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Biolage Launches Plant-Based Hair Color Range

by MODERN Staff | July 17, 2019 | Matrix | Hair Color
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Biolage is continuing its “green beauty” trend with a damage-free, strengthening color line that offers 20 nature-inspired, long lasting intermixable true-to-tone shades. 

Each new Biolage hair color shade is 82 to 100% plant-based with minimal ingredients. The “clean henna” in Biolage Color is metal-free and made with cassia. With Biolage Color, the maximum number on the list of hair color ingredients is ten or fewer; and the Clear formula contains only two ingredients. Just add water! Biolage Haircolor is also vegan. 

“In the age of the ingredient-conscious consumer, Biolage is redefining the natural hair color game,” Alfredo Lewis, Biolage brand ambassador, says. “With 20 intermixable, conditioning and strengthening shades Biolage haircolor will satisfy both my high maintenance and natural clients alike –and did we mention it’s nasty free and vegan?!" 

From Oat Beige to Mint Blonde; to Goji Red to Elderberry Violet and Clove Brown, the entire spectrum of blonde, red, brunette and fashion shades are represented. The company says the clear shade will offer clients 80% more shine after just one application. Every shade is intermixable, which is designed to give colorists an unlimited range of artistic options. The pre-blended shades are true-to-tone; and should deliver cool, sheer hues in 10 minutes and rich, saturated, blended coverage in 30 minutes and last through 20 shampoos. Simply mix Biolage Hair color in a 1:3 ratio with hot water. 

Stylists can use these deposit-only formulas for a variety of services including:

  • Toning
  • Color glossing
  • Shine enhancement
  • Grey blending
  • Lowlights
  • Multi-tonal effects
  • Color Melts

Because it’s designed to be damage-free, Biolage Haircolor is ideal for:

  • First-time color clients
  • Relaxed or permed hair
  • Clients who are interested in healthy beauty options
  • Fragile or damaged hair
  • People with fragrance or ingredient sensitivities
  • Clients who change up their color frequently. 
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