This week, actress Emma Roberts came into Los Angeles salon, Nine Zero One, and went from a dark “American Horror Story:1984” brunette to a sunny honey blonde. Co-owner and co-creator of In Common, Nikki Lee (@nikkilee901) did both the color and cut and then teamed up with Seama Eftekhari to add length and luscious fullness with Great Lengths hair extensions.
“Honey got a new do!” Lee exclaims. “Emma is proving that not everything is going to be icy this winter. Instead we’re keeping things warm. Since we knew we wanted to go long with her hair we wanted to make sure the blonde wasn’t platinum-looking. Keeping it in this honey tone gives us a more natural and classic vibe for this holiday season.”
Lee used Joico’s Blonde Life Lightener for a controlled lift while maintaining hair integrity. “Emma has been many colors for various roles so keeping her hair healthy is always our first priority. After her color correction from brunette to blonde, I treated her hair with In Common’s Crystal Cashmere in-salon treatment.”
And the take-home treatment? Magic Myst Mini
Formula 1: (decolorizing) Color Intensity Eraser with 10 Volume LumiShine Developer
Formula 2: (Highlights) Blonde Life Powder Lightener with 20 Volume LumiShine Developer working up to 30 Volume
Formula 3: (In between foils) LumiShine Demi-Permanent Liquid 9NV + 8N with 5 Volume LumiShine Developer
Formula 4: (Root Tap) LumiShine Demi-Permanent Liquid 6N + 8N + 7V with 5 Volume LumiShine Developer
Formula 5: (All over toner) LumiShine Demi-Permanent Liquid 10SB + 9V + Clear with 5 Volume LumiShine Developer
EMMA BEFORE (below)
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