NovaLash announced that Jessica Baird has been named Brand Ambassador Coach. 

NovaLash announced that Jessica Baird has been named Brand Ambassador Coach.

The most award winning eyelash extension company, NovaLash, announced that Jessica Baird has been named Brand Ambassador Coach. The new position will lead NovaLash’s 2020 Brand Ambassador team to higher achievements by having a go-to person to educate this elite lash team on social media, branding and marketing strategies within the beauty industry. 

“Jessica has continually stood out with her honest dedication to the eyelash community.  With her passion for inspiring and educating others, coupled with her extensive technical knowledge of the NovaLash brand, we knew that she would be a great addition to our team. We are looking forward to what Jessica and the new Brand Ambassador team will accomplish in 2020," says NovaLash founder, Sophy Merszei.

Jessica Baird started in the beauty industry in 2011. After building a successful hair career, Jessica decided to try something new by selecting to train with NovaLash Eyelash Extensions due to their scientific approach to lashes. Quickly realizing this was her calling she started Color Pins Curls: Lash Blog to share her passion of lashing and educating the world about the quickly evolving lash category.

As Brand Ambassador Coach, Jessica will be facilitating the NovaLash Brand team to increase their visibility and credibility as lash leaders. Jessica will lend her professional experience to this group as NovaLash continues to lead the lash industry for the 16th year. Marketing Specialist, Lauren Ceuvos stated, “With Jessica’s experience, she can lead our Brand Ambassador team to higher success. Her knowledge of the brand is extraordinary and this group requires ongoing communication that she can provide.”

NovaLash will announce the 2020 Brand Ambassador team in February on and all social media platforms. We look forward to Jessica and NovaLash challenging the lash industry to even higher standards and spreading lash love across the beauty industry.

About NovaLash

NovaLash enters its 16th year as the leading eyelash extension brand. Founded by Biologist and Cosmetic Chemist, Sophy Merszei in 2004, NovaLash has developed award-winning adhesives and cosmetics and continues to be the most awarded Eyelash Extension brand in the world. NovaLash Eyelash Extensions are available in thousands of salons and spas across the United States and in over 40 countries worldwide. 

For reprint and licensing requests for this article, Click here.