Close

Bright Lights, Big City

Alison Alhamed | November 29, 2017 | 11:53 AM
Photo 1 of 20
Photo 2 of 20
Photo 3 of 20
Photo 4 of 20
Photo 5 of 20
Photo 6 of 20
Photo 7 of 20
Photo 8 of 20
Photo 9 of 20
Photo 10 of 20
Photo 11 of 20
Photo 12 of 20
Photo 13 of 20
Photo 14 of 20
Photo 15 of 20
Photo 16 of 20
Photo 17 of 20
Photo 18 of 20
Photo 19 of 20
Photo 20 of 20

As Ulta Beauty prepared to open the doors to its first-ever Manhattan location, Chief Artistic Director Nick Stenson and his Pro Team headed into the heart of Times Square to capture a collection inspired by the city that never sleeps.

“With deadlines, work and stress, as an adult, I lost a little of the excitement that the holidays used to bring,” Stenson says. “But being in New York City, you really feel the spirit. Times Square has the most amazing energy.”

Together with educators Akiiki Hill and Shaun Brezanin, Stenson and his Ulta Beauty Pro Team—comprising top educators and colorists Sonya Dove, Sean Godard, Danielle Keasling, Ammon Carver and Carmody Homan—collaborated to create a collection designed to inspire both the stylist and the client. 

“At Ulta Beauty, we want to be aspirational but we want to be obtainable—we don’t want to put imagery and education out there if stylists won’t ever be able to use it,” Stenson says. “We aren’t just a retail mecca. We’re opening 100 new salons and stores every year, and have an amazing career path for stylists. Our 7,000 service providers agree that we’re a total beauty playground.”

For most, the notion of styling models to perfection and setting out into Times Square to photograph them on a bustling Saturday night would seem impossible.

“The Pro Team always knows when we walk into a shoot, it’ll be the most ambitious shot list of all time— but everyone works together so well that it becomes seamless,” Stenson says. “It’s a total group effort. Everyone’s hands were in every one of these images. Sean might be doing color, but Sonya was sectioning and handing foils. Ammon was building a style, and I’m handing him bobby pins. We’re able to put out work like this because there’s no ego.”

HOW-TOS:
Minty Fresh Color
Braided Topknot Updo
Colorful Knotted Upstyle
Swinging Bob

CREDITS:
Hair: Ulta Beauty Pro Team
Photographer: Richard Monsiers
Makeup: Deney Adam
Styling: Carlton Jones
Nails: Sarah Nguyen

Facebook Comments

More from Career

Hair Color Trends
Hair Color Trends

Pastel Melt - DELICIOUS!

Maggie Mulhern | February 14, 2018

Melody and Michael Lowenstein of Ross Michaels Salon, the PRAVANA Collective hair artists behind the holographic hair movement, drew inspiration from the ever-popular Valentine’s Day sweet to create this seriously beautiful Candy Hearts-inspired look! Formula here.

Career
Career

Transitioning Haircolor from Winter to Springtime Hues

Lauren Salapatek | February 13, 2018

The change in season can trigger a change in hair color for clients. We asked our SOLO Artist Advisory Council, a panel of industry experts who lend their voice to important topics for independent stylists their opinion on “How can solo artists—and all artists—help clients for transition color from winter to spring?”

Solo Artist
Solo Artist

Taking the Leap to Independence as a Solo Artist

Lauren Salapatek | February 13, 2018

After working in many different salons as an employee, manager, wedding coordinator and as a self-employed stylist, Gioia Gomez, currently based at Akasu Hair Studio & Spa, found the perfect balance. “There are many different ways to be a productive, profitable hairdresser. No one way is the right way for everyone,” she says. “I’ve found being a solo artist is a perfect fit for me.”

Load More