MENU
SEARCHThis is number 10 in a 10-installment blog series of the top 10 things you should say, ask or tell (or should not) when consulting, selling to or interacting with a male client.
This is number 10 in a 10-installment blog series of the top 10 things you should say, ask or tell (or should not) when consulting, selling to or interacting with a male client.
Come in between haircuts for a FREE neck clean up.
Neck clean-ups should be FREE or they should not. Either way all your male clients should know where you stand on this service issue. It is a matter of marketing. It is a matter of pricing. It is a matter of service. It is a matter of relationship.
You are priced low enough to be a value provider, in which case a neck clean-up is a small fee service to be consumed between full haircuts. Otherwise you are priced premium in such a way that this small service can be offered up as a luxury between-visit bonus.
This is a great example of taking the forethought to clarify who you are and what your business is. This is where you have the chance to communicate how you wish to serve clients and how you wish for guys to engage with you.
This is a great example of a dialog to connect and build relationship. At the end of the day we are cutting guys hair, but more importantly we are building and maintaining relationships with clients and the community. If you want to explode your income and build your business faster and farther perhaps you should take one less haircutting class and sit in on one more psychology seminar.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
