
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Alexis DiGiacomo, @ChiColorist19, is best known for her balayage and blonding. See why we chose her to be part of our 2018 MODERN SALON 100.


Alexis DiGiacomo, @ChiColorist19
Chicago color specialist Alexis DiGiacomo is close to our hearts! Not only does MODERN's editor in chief Alison Alhamed obsess over DiGiacomo's hair color skills (she may have done a few house calls....) but she's also amazing at hair extension transformations. Her page shows a gorgeous array of color transformations (especially for blondes!) that leave us wanting more. We can't wait to see where DiGiacomo will go next!
Alexis DiGiacomo
4 Elements Salon & Spa, Chicago
Specialty: Balayage and blonding
Followers: 954
Most viral post: My most viral post was a picture of one of my guests after a color, cut and style service. I did a full balayage, long layers, and a beautiful bouncy blowout. It was a frontal view of her look and it helped that she was stunning. A big reason it went viral was a combination of the quality work, a gorgeous woman, and a repost by @ModernSalon.
Favorite apps: I love Boomerang because it’s a fun feature that catches the interest. Sometimes a picture of the hair looks completely different than the live view and it can be frustrating for the stylist. Snapseed allows me to edit the picture to what it looks like in person and it is so simple and straightforward to use. Camera+ is a great app for people with iPhones that don’t have the portrait mode for their camera. It’s a built in camera app that allows the user to take photos that resemble more of professional camera vs the phone photo. It also has editing tools that help with clarity and enhancement.
Favorite hashtags: #modernsalon #licensedtocreate #chicagocolorist
I follow: @hairbychrissy@tonyastylist@alenm@bescene@justinandersoncolor
Pro tips: People love to see the before shot, so I post a before and after picture together using Instagram Layout.
Hidden talent (beauty-related): I can do it all. Facial and body waxing, extractions, microdermabrasion, spray tans, makeup, and mani/pedis. I’ve been so interested in each part of the beauty industry that when I got started I wanted to know how to do it all. Plus it helps that I can do some of these services on myself.
Hidden talent: I’m very flexible even though I never stretch and never did gymnastics. I can also tie a cherry stem in a knot in my mouth with my tongue.
How social media changed my life: I was pretty reluctant to use social media in the beginning of my career because I was worried by how much time it would take up from my life and also the fear of no one caring about what you post. Since taking it seriously it’s changed my life in that, it’s been a huge educational tool for me and my clients. It has allowed that communication barrier between guest and cosmetologist to be lessened. It has encouraged people from my past to see what I’m up to in life and produce them to come see me for their color/cuts which then gave me their friends and families as potential clients.
The first time I was featured on MODERN’s Insta: I was sitting at the front desk of the salon with our receptionist, and it was the day after I had balayaged, cut and styled her. The sunlight was glistening her fresh blonde and I snapped a quick shot of her on my phone. I remember getting to my phone a couple days after I had posted it to my page and I had an abnormal amount of followers to my page and likes on that picture. I couldn’t figure out what was happening but I sure wasn’t mad about it. It wasn’t until I scrolled down pretty far to see that @modernsalon had reposted that picture to their page. I immediately freaked out with joy and ran around the salon showing everyone that I had been featured on their page. That memory and feeling will last me forever.
See the full 2018 MODERN SALON 100 here!

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic

Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.

Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips

Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.

Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty