MENU
SEARCHThe games I like playing are games where everyone wins, games where life gets better. I fly Delta because I get upgraded a lot, I love Foursquare because it rewards me as the mayor (with a crown too) because I park my car in long term parking so often at the Allentown Airport and I love analytics because it tells me what I’m doing that people like, it’s all a game.
Patrick McIvor
I think life is a game and I love to watch the games people play in life, even with themselves. Games like, “How late can I stay up and still work the next day?” Or, “How late can I set my alarm and not be late?” I never found those games to lead to long-term success, but I’m always amazed at how many people continue to play loosing games.
The games I like playing are games where everyone wins, games where life gets better. I fly Delta because I get upgraded a lot, I love Foursquare because it rewards me as the mayor (with a crown too) because I park my car in long term parking so often at the Allentown Airport and I love analytics because it tells me what I’m doing that people like, it’s all a game.
I’ve been coaching some friends with Help & Ideas through HI media solutions since April and the response has been amazing with both recognition in their communities and our industry, plus dramatic increases in their business. How? We create a game by providing four viral ideas on the first of each month. One idea is for a Pinterest Board or Facebook album, one for Check-in to create a game/incentive for guests to tell all their friends when they’re with you, another is for increasing businesses and benefits in the salon and the final idea is actionable outside of the salon to meet new guests and become a stronger part of the community.
CHECK OUT THESE FOUR FOR JULY:
OBJECTIVE: Promote a sense of community among stylists by promoting accomplishments in social media and the press. And, provide three executable ideas a month to inspire new ideas and success stories.
THEME: SUMMER – cool ponytails, refreshing surprises and hot prospecting! Beat the heat with new and interesting versions of ponytails and surprise guests with sparkling thirst-quenching beverages that help them relax and enjoy the dog days of summer. Country and pool clubs are hopping, get in on the action.
JULY
Images: Ponytails (keep clients cool and rule the catwalk)
CHECK-IN: Offer an unexpected complimentary refreshing beverage, try sparkling water, pomegranate juice with a twist of lime. It’s easy to store and with a little ice, is a great unexpected surprise. Plus, the pomegranate juice is a great way to start to talk about anti-oxidants.
COLOR: Don't lose the dimension, offer guests a multi-dimensional single process by painting some of their base color down the mids and ends, creating highs and lows.
PROSPECTING: Find a club that will let you offer poolside treatments. Make sure the club (swim, golf or tennis) caters to guests you'd like at your salon, and offer treatments painted on the hair poolside, applied from a plastic martini glass and rinsed on their own in the shower. Offer styling in the locker room too!
These ideas will get you going and if you’re looking for 4 more ideas each month, on the first of every month starting August through December 2013, they’re available free from your Goldwell/KMS California Sales Consultant and Key Relationship Managers. They are FREE to everyone through December 2013, just contact your local distributer- P
To see what HI media solutions has been doing check out Patrick’s Pinterest Board @ http://pinterest.com/patrickmcivor/
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
