MENU
SEARCHTip #4 of 10 in the series: Rebook aggressively.Rebooking is the art of getting the client back on the appointment book before they depart from THIS haircut experience. Rebooking is the single most important non-technical skill ou will ...
Tip #4 of 10 in the series: Rebook aggressively.
Rebooking is the art of getting the client back on the appointment book before they depart from THIS haircut experience. Rebooking is the single most important non-technical skill ou will even want to develop in the haircut industry. Rebooking is truly the skill that separates the pros from the amateurs, so to speak in the haircut game. Effective rebooking will place you in the top 10% income bracket in your respective category in the business.
What is an effective rebook rate? Working down from the top… You should be 80% occupied; with 80% repeat request rate and 80% of the clients through your chair should be rebooking (more on occupancy and request rate in a later posting).
Rebooking will not fit the life and lifestyle of all your clients. The busier you get, the more you build, the more open to and welcoming of rebooking your clients will be. The more enthusiastically they will participate.
Rebooking is easy. Don’t ask, just tell. If you are running at high levels of chair occupancy, say north of 60% occupied, it is easy to pitch the rebook. “Thanks to you and your enthusiastic referrals of your friends and family my book fills fast. In order to insure you get the time and spot you desire it is best for you to book NOW before you leave.” It is that simple. Just say it. They will jump at the thought.
For newer haircutters with lighter books just tweak the speech a bit. “Thank you for all your great referrals of family and friends. I am getting busier every week. The best spots go fast. In order to get the time spot you desire, let’s get you on the book NOW before you leave”.
One of the biggest benefits of aggressive rebooking is the ability tom manage and condense the client cycle. If a haircut is a 4 week haircut you do not want the client to be stretching to six weeks. Forgetfulness, busy schedules and tight books makes for longer visit intervals. You need more clients to be the same level of busy. A 4 week client gets cut 12 times per year. A six week client gets cut 8.5 times per year. That can be a difference of nearly 50% greater revenue per year just from that one single client. Do you need a better argument?
Become an aggressive rebooker and watch your income soar.
Your appointment book is your interface between you and the world of your clients. Your appointment book does way more than just tell you who to cut and when to cut them. In this 10-installment blog post series I will share my top 10 tips for managing your appointment book. You can extract the maximum value to you and your business from this powerful resource and tool. I welcome your comments and discussion.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
