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SEARCH“February 14 is the perfect time to promote new business,” - NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York
Bam! This natural redhead’s blonde lashes are transformed with NovaLash D-Curl, .10 volume lashes. “We created a deep, dark lash line that gave her the confidence she needed for date night,” says NovaLash Ambassador Alison Colletti.
Looking for a way to boost slow winter sales? NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York is all about making the most of Valentine’s Day. “February 14 is the perfect time to promote new business,” she believes. “I offer special incentives for new clients to try lashes and for current clients to sample new services.” When a client books a full lash set in January, February and March, Alison throws in a complimentary spray tan, making them V-Day ready! “During those months,” she notes, “the combination of lashes and a fresh spray tan is the perfect winter pick-me-up!”
In anticipation of Valentine’s Day lash lovers, Alison has created a range of romantic lash looks. Scroll through her gallery for insights into her customized designs!
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.
After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
The right soundtrack shapes mood, strengthens brand identity, and enhances the spa experience
In collaboration with the trusted partners of MODERN Spa & Wellness, we’ve put together a curated collection of wellness-focused products, programs and resources that will help you, your business and your clients thrive.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
New lounge-style design from Minerva delivers spa-grade comfort, modern aesthetics, and fast nationwide shipping.
Patented device for estheticians combines exfoliation and peach fuzz removal with precision, safety, and clinical results after a single use.
