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MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
5 hair extension application don'ts: Don’t assumeDo not misjudge clients before you talk to them about extensions. Just because they don’t fit the profile of a typical hair extension client does not mean they ...

5 hair extension application don'ts:
Don’t assume
Do not misjudge clients before you talk to them about extensions. Just because they don’t fit the profile of a typical hair extension client does not mean they are not interested. A lot of clients just don’t know the world of options we have to offer with extensions. Consulting with your client and educating them is key.
Don’t think more extensions are always better
Some beginners make the mistake of thinking more hair is always better. Though more extensions will fulfill that aim more fully, it could result in an unnatural effect. If the client’s hair is fine, adding additional thick strands may look out of place and make it look like your client has extensions.
Don’t go too long
Properly fitted extensions should not cause damage. Hair damage is a result of overly heavy extensions. As a general rule, hair extensions should not be more than 4-5 inches longer than the client’s natural hair. Time and time again, I have seen the damage that overly long extensions cause and the damage takes a long time to repair.
Don’t be stuck on placement
Try different placements of the extensions as each client’s head is different. There is a large range of placement options, use them creatively.
Don’t get stuck on one type
There are so many different brands and types. Not every type works for every client. Pay close attention to what the client wants for their hair and how they would like it to look after the extensions. Also pay attention to what their hair is strong enough to handle. Evaluating and analyzing the goal with consideration of what you are starting with will lead you to selecting the best product for your client.

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.

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Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

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From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.

Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips

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In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

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Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
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