MENU
SEARCHLearn from CHI Color Director Richard Jordan about how to do semi-permanent hair color.
Hair: CHI Color Director Richard Jordan, Photographer: Richard Monsieurs, Makeup: Laura Yard, Wardrobe Styling: Esther Hopstaken
Formulas: Prelighten: CHI Infra High Lift BB + CHI Color Generator 20-volume. Base: CHI Chromashine Orange You Obsessed. Midlengths and ends: CHI Chromashine Mellow My Yellow.
CHI Color Director Richard Jordan is soft-spoken in person, but when it comes to his bold, bright hair color designs he’s as flamboyant as they come. Recently he’s been mixing up masterful and exciting color designs with his new favorite—CHI Chromashine intense, bold, semi-permanent hair color. Since he’s in such an intensely colorful mood these days, we figured we’d pick his brain about working with vibrant direct dyes and the new CHI Chromashine range.
CHI Color Director Richard Jordan
Q:Are Chromashine and other vibrant semi-permanents only for unconventional color? If not, how are you incorporating them into your color services for more conventional clients?
RJ: Some of my favorite ways to use Chromashine in conventional hair color designs is to neutralize unwanted color tones and to refresh softer copper and red tones.
Q:Do you have any tips for blending and melting different shades on one head?
RJ: Always use the brush you’re using to apply the darkest color to connect all the different colors. Also, I always work in diagonal V-shapes to create a nice, blended effect.
Q: Any tips for pre-lightening the hair before applying Chromashine?
RJ: I always tell my students, when it comes to pre-lightening, “the lighter, the brighter.” So the more you lift the hair, the brighter the overlay color will be.
Q:Which Chromashine shades are you loving for fall and why?
RJ: In our new Stardust collection, we have a nice combination of brown based colors, in combination with green, violet and orange. I strongly believe this is going be the trend for fall and winter. It’s a reaction to all the pastel colors we have been seeing for the last couple of seasons.
Q: What are the best things about working with Chromashine?
RJ: The endless mixing you can do and colors you can create. You can create literally any color you want. You also have the ability to create different color levels.
Q: What’s one of your favorite hacks for creating color designs with Chromashine?
RJ: I often mix them with CHI Ionic Shine Shade demi-permanent colors and experiment by applying the mixtures to white paper to come up with interesting color combinations.
Q:Have you mixed up any exciting new shades lately?
RJ: Lately I’ve been mixing existing Chromashine colors with a little bit of the new Onyx shade to make beautiful, petrol-look colors.
See how Richard creates "Sunrise”—a vibrant, fiery hue."
Enter to win! Submit your boldest, most beautiful hair color designs using CHI Color and you could win a complete CHI Chromashine collection kit. #ColorWithChi.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
