MENU
SEARCHWhen your client is spending $35+ for a professional blow-dry, you definitely want their style to last more than just 24 hours! Here are 7 tips on how to make that happen.
Whether your clients are in their 20s, 30s, 40s, 50s or above, getting the perfect blowout for a special occasion can make them feel like a new person. Blow-dry bars are the "fashionable" go-to places for clients of all ages - offering no cuts, no color, just voluminous blowouts.
More women than ever are opting for professionals to wash and style their locks for that "top-notch" look. You have to agree, when your clients are spending $35+ for a professional blow-dry, you definitely want their style to last for as long as possible.
Mario Russo, owner and lead stylist of Salon Mario Russo in Boston, whose team of stylists are well-regarded for their luxurious blowouts, shares his top tips for how to keep your client's blow-dry lasting for days.
Getty Images
TIP #1: Start with a Clean Canvas
"In order to make sure your client's blow-dry lasts for days after their trip to the salon, recommend they head to their appointment with squeaky clean hair. Your client should shampoo their hair two to three times the night before they're due for a blow-dry. When they arrive at the salon, wash their hair again. The combination of that wash and their pre-washes will ensure a clean canvas for a grease-free blow-dry. Typically, we recommend people do NOT wash their hair multiple times in one day, however, when you’re about to get a blow-dry that you want to last for days, having super clean hair is the perfect prep!"
TIP #2: Less is More
"One of the first steps to ensure a long-lasting blow-dry begins at the shampoo and condition sink. When it comes to blow-dries, less product is more. Use a volumizing product at the sink and either skip the conditioner, or only apply a small amount of conditioner to JUST the ends of the hair. Don't overload your client's locks with product. A few drops of serum or a heat protectant should be sufficient to keep their hair smooth and frizz-free, without weighing it down. As stylists, we LOVE products, but also love our clients – a good stylist will listen to your needs & requests and make recommendations based on your hair type."
TIP #3: Put a Cap On It
"For home care, recommend that they section off bigger pieces of their hair and loosely wrap them up in Velcro curlers, using bobby pins to secure any loose strands. Once all of the curlers are placed in their hair, recommend that they wrap their head in a cotton-lined shower cap, providing another layer of protection against the moisture and steam. The curlers provide a boost of volume, making their blow-dry look brand new, while the cloth shower cap provides extra protection against the moisture in the air."
TIP #4: Beauty Sleep
"Whoever said the fabric scrunchies from the '80s were out of style, has never gotten a blow-dry before! As we all know, while you’re sleeping, your hair can become a tangled mess. Since rubber hair elastics break your hair and leave unwanted creases on your locks, what’s a girl to do? Putting the hair up in a fabric, cloth scrunchie is the perfect way to keep locks in line. Loosely wrap hair up in a high bun and use a scrunchie to secure it."
TIP #5: Rain, rain, go away
"The humidity and moisture of a rainy day is the number one killer of a great blow-dry. If your client happens to catch some drops of rain, have them immediately apply a dime-size amount of their favorite anti-frizz serum throughout their mane. Instead of their hair drying into a frizzy mess, the serum will help the hair dry in smoother waves, transitioning their blow-dry into a soft, 'blownout' look."
TIP #6: Reboot and Refresh
"The key to maintaining a long-lasting blow-dry is taking care of the new ‘do, starting after day one. Those in-between-days are crucial to keeping a style looking fresh! Day two after their blow-dry is the time to get rid of the limp pieces of hair, which typically are the ones closest to your roots/scalp.
"Have your client try wrapping up small sections of their hair around a medium-sized curling iron. After creating a bit of curl, have them comb the wavy pieces out and apply a shine spray on the styled area. This trick will add volume to the crown of your head and help make your blow-dry look fresh!"
TIP #7: Grease…and Shine-Free
"After day two or three, your client may notice some extra shine at the roots of their hair. A little dry shampoo can fix any doubts they have about extending the life of their blow-dry. Recommend that they flip their head upside down and apply the dry shampoo all over. Once they are right side up again, have them focus on spraying the roots of their hair to sop up any unwanted grease that is forming."
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
