Whether Kate Middleton ever becomes Queen of England remains to be seen, but she’s already Queen of the Blowout, as demonstrated on this very recent pic. As long as Kate continues to love the blowout, other celebs will follow suit and the service will continue to be in demand. Kate’s sensible yet classy style, combined with her girl-next-door story rising to royalty, keeps her the “hair” to the throne to watch.

If your blowout clients aren’t looking for Britishly regal style, there’s music royalty right here in the USA. Pop perennial Avril Lavigne and country honey Taylor Swift both rock a chart-topping blowout when they want to.

Among the many actresses who opt for smooth at least some of the time, Modern Family’s
small-screen princess Sofia Vergara looks stunning in a blowout, while naturally
straight-haired silver-screen goddess Gwyneth Paltrow achieves perfect “sleekability.”

The blowout is a great win/win, because it gives clients an easy style option while providing you with a service you can book into even a busy day. It brings the client into the salon more frequently, giving you a chance to prebook her next appointment and introduce her to a sample retail product.

A professional blowdry should last at least three days, each day offering a different look, according to Sam Villa, founding partner of the Sam Villa brand and education artistic director for Redken 5th Avenue. Here’s how Sam does it:

DAY 1 (by the stylist in the salon) 

STEP 1: Shampoo and condition, but apply the conditioner only from mid-shaft to ends while avoiding the root area.

STEP 2: Mix a small amount of Redken satinwear 02 ultimate blow dry lotion with two drops of Redken Diamond Oil Shatterproof Shine and apply first to the ends, then the mid shaft to prepare hair for styling, protect against heat and help to reduce frizz.

STEP 3: After dividing the hair and clipping it in sections, blowdry using a Sam Villa Signature Series Styling Brush or Oval Brush and the E-T.C. Light Professional Ionic Hair Dryer.

STEP 4: Finish with Redken wax blast 10 high impact finishing spray wax to reduce frizz, add shine and hold volume.

DAY 2 (by the client at home)

Spray Redken powder refresh 01 aerosol hair powder/dry shampoo on the roots, and comb through to extend the life of the blow dry.

DAY 3 (by the client at home)

Either:

Braid hair on the evening of day 2, remove the braids the morning of day 3 and break up the hair with the fingers to create organic texture,

or

After applying Redken All Soft Argan-6 Oil, define a low side part, brush hair back and secure into a smooth, soft, shiny ponytail.