
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
MODERN SALON asked Solo Artist Rochelle Randall recently about how she stays connected and informed through such a busy schedule and varied professional passions.

After graduating from the first barbering program at Paul Mitchell the School in Costa Mesa, California, Rochelle Randall assisted a Paul Mitchell educator for six months before opening her own John Paul Mitchell Systems Focus Salon, Popular Movement, as a Sola Salon Suite five years ago.
She typically works from her suite Wednesday to Saturday, and reserves off-time for photoshoots and destination travel for wedding parties. She specializes in both men’s grooming and up-styling, so is truly full service.
MODERN SALON asked her recently about how she stays connected and informed through such a busy schedule and varied professional passions:
MODERN SALON: Why did you choose the solo route?
Rochelle Randall: I can create an atmosphere that is more personal. I select products I like to sell, and am able to create my own schedule, which has given me the freedom to travel the world.
MS: Why JPMS? How does the brand support you as a solo artist?
RR: I fell in love with the products, techniques, and the Paul Mitchell culture when I was in school. I love that the company supports me as an individual hairstylist. I have an amazing Business Development Coordinator with JPMS, who is the person who has helped me stay connected with systems and upcoming information. I feel encouraged, equipped, educated and ready to show and tell my guests we have to offer.
MS: How do you balance and prioritize education?
RR: I attend every Paul Mitchell event I can—local and national. The Gathering is my favorite, as it allows me to choose electives specific to my needs. Paul Mitchell also offers online education so I can watch new techniques at the click of a mouse.
MS: How do you find new clients?
RR: My main form of marketing is word-of-mouth and referrals, but Instagram helps, too. I post every day, showing new techniques and up-to-date fashion looks. I also post from events and photoshoots, so guests see I am always furthering my education.
MS: What do you see for yourself in 5 years?
RR: I want a bigger location that will allow me to have a photo shoot studio, a barbershop lounge, a washhouse experience, all while still keeping the private feel.
MS:What advice would you give to others who are thinking about going solo?
RR: Plan everything you would need to do financially. Make sure you budget. Remember each client you see is important. Each person is a walking advertisement.
SOLO SPOTLIGHT:
Name: Rochelle Randall
Business name: Popular Movement
Location: Costa Mesa, California
Title: Salon Owner/ Barber
Instagram handle: @rochellerandall
Area of expertise: Men’s Grooming, Color, Upstyling
Favorite products right now: Forever Blonde Shampoo & Conditioner
Advice to other solo artists: Make the most of your time in the suite; plan your schedule with room to be creative!
Best thing about being a solo artist: It allows me to have freedom.

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