MENU
SEARCHAs part of its 50th anniversary celebration, SALLY Beauty commissioned editorial stylist Sandi Arensman to create a special occasion collection, including hair color how-to’s. Here she discusses how she created this brilliant blonde hair color.
As part of its 50th anniversary celebration, SALLY Beauty commissioned editorial stylist Sandi Arensman to create a special occasion collection, including hair color how-to’s. Here she discusses how she created this "brilliant blonde" hair color.
Salon professionals need to know they can count on a supply of quality, professional-grade products across the beauty spectrum—in hair, nails, make-up and accessories—just around the corner, whenever they might need them. That’s where Sandi Arensman comes in.
Arensman, a master colorist, former salon owner and NAHA-winning artist, is based in the SALLY Beauty Supply headquarters and support center in Denton, Texas. Her role is to test products and tools to make sure all meet salon professional performance standards and to develop techniques to deal with some of the most pressing salon situations.
“I have to know how these products are going to best serve the SALLY Beauty Supply customer,” says Arensman. “I test these products while applying to hair, using new, interesting as well as tried-and-true techniques.”
Arensman selected two models to showcase professional techniques and approaches to client challenges: xing home hair color gone awry and creating color and cut excitement. “The goal of this session is to demonstrate that SALLY Beauty has always committed to staying modern through 50 years of serving the professional,” says Jan Roberts, director of corporate communications, SALLY Beauty. "We are looking forward to the next 50!"
Here Arensman discusses how to create this "brilliant blonde" hair color.
To banish the bands resulting from home hair color experimentation in this look, Arensman added depth at the scalp and created a color veil to camouflage the model’s color history.
“By applying proper tones toward the face, warm in middle headband to cool just below the crown, we neutralize the color wheel while complementing the client’s skin tone,” says Arensman, who used the new Blond Brilliance line, a 15 SKU line that includes spray-in lighteners, demipermanents and conditioning toners. “The hair must reflect natural sunlight, otherwise it will look flat and degraded.”
STEPS:
1. Apply ION Color Brilliance Porosity Equalizer leave-in to prep the hair.
2. Section the hair: one at each parietal, one at crown, isolate temples, nape and face frame. Apply Blond Brilliance Platinum Toner at temples.
3. At the nape, continue with the toner from base to ends.
4. Now apply to two parietal sections: Blond Brilliance with 2 parts Platinum and 1 part Golden Wheat with 3 parts dedicated developer for a controlled warm violet with a touch of gold.
5. Add another shade to the remainder mixture in bowl: Champagne ½ ounce and ½ ounce developer to make a bit warmer, apply to crown and process for 5 minutes.
6. Begin the cut at the fringe. Direct forward and cut straight across, at the eyelid.
7. Bring all the hair down to the back and cut straight across.
8. Blend the lengths to a face frame, all cut at natural fall.
9. For internal texture direct the hair to the top of the head. Take large sections, twist and cut along the twists from mids to ends.
Updated: 05/12/2014 1:53:00 PM
As part of its 50th anniversary celebration, SALLY Beauty commissioned editorial stylist Sandi Arensman to create a special occasion collection, including hair color how-to’s. Here she discusses how she created this "brilliant blonde" hair color.
Read more
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
