Modern Salon
MenuMENU
SearchSEARCH

Color by Numbers

Men’s color biz is a growing opportunity.

July 11, 2011
1 min to read


Are you getting your share of “Menergy” (the new buzzword for masculine buying power)?

Information Resources, Inc. notes that for the 52-week period ending January 27, 2008, sales of Just for Men hair color in supermarkets, drug stores and mass outlets (excluding Wal-Mart) stood at $88,618,240—a dollar-sales increase of almost five percent over a year ago.

Ad Loading...

If your men’s color tickets haven’t risen by as much, check your decor for man-appeal, then get your female clients to start bringing in their guys.

Best service: Don’t cover gray; take off five years with “gray reduction, blending or fusion.”

Subscribe to Our Newsletter

More Career

Ulta image
Career|Articles|Sep 9, 2026

Level Up Your Artistry

From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.

Sponsored by Ulta Beauty

Ad Loading...
Ad Loading...
Ad Loading...