MENU
SEARCHShai AmielCapella Salon, Studio City, California Training: Learned curl techniques on his own and trained with Lorraine Massey from Devachan SalonBackground: Fifteen years ago, Amiel noticed how hard it is for curlyhaired clients to find the ...
Shai Amiel and Devacurl’s Lorraine Massey work the Curls Night Out event at Amiel’s Capella Salon in Studio City, California.
Shai Amiel
Capella Salon, Studio City, California
Training: Learned curl techniques on his own and trained with Lorraine Massey from Devachan Salon
Background: Fifteen years ago, Amiel noticed how hard it is for curlyhaired clients to find the right stylist. Today, more than half of Amiel’s clientele have curly or textured hair, and he says adding a curl department definitely increased sales in the salon. “I never really planned on specializing in curly hair, but over the years it just evolved,” he adds.
Amiel, who is known by clients as the “curl doctor,” recently invited Massey, author of Curly Girl: The Handbook and the Deva product creator, to train Capella Salon’s team.
How He Markets His Salon: Amiel also teamed up with Massey to create Hair Artists for Water, raising awareness for a charitable organization that brings clean drinking water to developing countries.The project kicked off at Capella Salon’s Curls Night Out event, where stylists demonstrated curl-styling techniques and clients enjoyed wine, champagne and desserts. Massey was on hand during the event to sign books and answer curly questions. To spread the word, Amiel used Facebook and NaturallyCurly to ensure all of the area curlies were invited. The raffle at Curls Night Out raised almost $800.
Related stories:
Curly Case Studies:
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
