MENU
SEARCHFrom the Ask the Experts section in June MODERN 2013. Why should a colorist get outside their comfort zone and enter a photo shoot competition using a brand they may be unfamiliar with? Deb Gavin from Keratin Complex offers her advice, with reference to the Keratin Complex Photo Contest.
The Keratin Complex Photo Contest is a competition that's all about creating a powerful before and after image showcasing the beautiful color achievable through Keratin Complex color.
Q: Why should a colorist get outside of their comfort zone and enter a photo shoot competition using a brand they may be unfamiliar with?
A: “After many years of teaching and using another line I was not searching for something new,” says Deb Gavin, international Keratin Complex Color Therapy international artistic director. “The opportunity to try Keratin Complex Color Therapy came to me and having an open mind I decided to give it a try. I was blown away by the results. The shine, vibrancy, durability and even uptake were unlike anything I had ever experienced, and with such ease. Shortly thereafter I was asked to do the color work for the first image campaign. Armed with the Keratin Complex Color Wheel, a mock up of shade choices and 100 mL tubes that were not in final production I embraced the project.
“It was freeing as an artist to get back to a place where the same fear of change is exactly the same excitement of change. Fear of trying something new and excitement of trying something new are parallel. Channel the fear and focus on the excitement, and I guarantee your artistry and creativity will be ignited. The experience I had brought me back to the place of being a true artist. Color Therapy is so easy to use and so predictable I find myself spending less time having to think about advanced formulation and multiple steps. I have more time to focus on being creative.”
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
