
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
In addition to helping your client maintain her fresh look between visits, teaching her how to style her new ’do for special occasions is also a great way to help market your salon’s styling products and tools.







Artistic Director Rafe Hardy is excited about Sexy Hair’s new collection Express Yourself, the result of powerful techniques, products and tools needed to create a variety of looks from one cut.
“This collection is all about emotion,” Hardy says. “We are going back to exercising talent and utilizing inspiration.”
For this MODERN SALON session, Hardy and International Master Artist Dawn Atkinson prepped the hair with curls, rotating directions and using various iron sizes for a “clash-curl” effect. Once set, the hair was styled into different looks ranging from the commercial Demure to the wearable-with-an-edge Let It Roar, and finally the more avant garde Alter Ego.
“This is a fun collection for both the stylist and the client,” Hardy says.
CREDITS:
Hair: Rafe Hardy, Sexy Hair artistic director and Dawn Atkinson, Sexy Hairinternational master artist
Photographer: Roberto Ligresti
Makeup: Aerial Payne
Fashion styling: Rod Novoa

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