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Express Yourself

In addition to helping your client maintain her fresh look between visits, teaching her how to style her new ’do for special occasions is also a great way to help market your salon’s styling products and tools.

Maggie Mulhern
Maggie MulhernBeauty and Fashion Director, MODERN SALON
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January 9, 2018
Express Yourself
Express Yourself
Express Yourself
Express Yourself
Express Yourself
Express Yourself
Express Yourself
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Artistic Director Rafe Hardy is excited about Sexy Hair’s new collection Express Yourself, the result of powerful techniques, products and tools needed to create a variety of looks from one cut.

“This collection is all about emotion,” Hardy says. “We are going back to exercising talent and utilizing inspiration.”

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For this MODERN SALON session, Hardy and International Master Artist Dawn Atkinson prepped the hair with curls, rotating directions and using various iron sizes for a “clash-curl” effect. Once set, the hair was styled into different looks ranging from the commercial Demure to the wearable-with-an-edge Let It Roar, and finally the more avant garde Alter Ego.

“This is a fun collection for both the stylist and the client,” Hardy says.

CREDITS:
Hair: Rafe Hardy, Sexy Hair artistic director and Dawn Atkinson, Sexy Hairinternational master artist
Photographer: Roberto Ligresti
Makeup: Aerial Payne
Fashion styling: Rod Novoa

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