
OPI Is Bringing Back Fan Favorites:
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
Every year, MODERN BFF and talented special FX makeup artist @alexfaction celebrates the Halloween season by doing a 31-day tutorial countdown to Halloween. And with all the buzz about creepy clown sightings it makes sense that his clown tutorial is trending high.

Every year, MODERN BFF and talented special FX makeup artist @alexfaction, AKA Alex Rivera, celebrates the Halloween season by doing a 31-day countdown to Halloween. Each day throughout October at 7p.m. CST, he posts a new makeup tutorial, and with all the buzz about the creepy clown sightings it makes sense that his clown tutorial is trending high.
"Clowns are synonymous with Halloween," @alexfaction says. "And this makeup look is the perfect combination of creepy and cool, without the gore."
If you've got artistic makeup talent, and can follow a YouTube tutorial, Rivera says this is a pretty low-tech tutorial that doesn't require a mastery of makeup application to follow.
"The finish is supposed to be grungy, distressed and messy," he says.
To begin, his whole face was covered in white foundation--Rivera is loving Make Up For Ever for this effect. What follows is a combination of detailing around the eyes with Mehron black face paint, and water to create a drip effect.
A black liquid lipstick was used on the mouth to create the outer corners, and the cheekbones and forehead were contoured with black facepaint and finished with water to make it drip.
"The contacts are from Sclera-Lenses and the nose was made of Model Magic, a dough-y material that dried like a light foam," @alexfaction says.
Tips on removal: "The best remover in the entire world is Make Up For Ever's Extreme Cleansing Dry Oil. It's a non-astringent that breaks up all the makeup and it just falls off--even waterproof makeup."

Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.

If you can help a client in the early stages of hair loss, you not only help preserve their hair but also their relationship with you is preserved. We hear from certified trichologists on some myths, early warning signs, plus a launch that will help stylists support their clients with an easy solution.

The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair

In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.

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Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

After four decades developing skincare products, Lea Black shares her perspective on clean beauty, ingredient sourcing, product transparency, and the questions beauty professionals should ask when evaluating skincare brands.

After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.

In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.

For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.

Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.

After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.