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SEARCHAs women age, keeping hair healthy, shiny and strong can be a challenge. Turning gray and thinning hair are common problems, but overall brittle and dry hair can be problems too. External influences like blow drying, coloring, and over styling contribute to the lack of moisture in the hair, reducing luster.
Andrea-Wentz-Oct
Andrea Wentz
As women age,
keeping hair
healthy, shiny
and strong
can be a challenge.
Turning gray and thinning
hair are common
problems, but overall
brittle and dry hair can
be problems too. External influences like blow drying,
coloring, and over styling contribute to the lack
of moisture in the hair, reducing luster.
According to Andrea Wentz, senior brand manager
at Schwarzkopf Professional. "Human hair is composed
of up to 95 percent keratins. Over time, two essential
keratins are no longer fully produced and fewer
components are available to define the hair structure,
so the hair becomes weak and more fragile."
To keep hair healthy and revitalized, clients should
opt for leave-in conditioners, deep conditioners or
hair masks to combat dryness.
Wentz recommends your clients try Schwarzkopf
Professional's BC Time Restore, which contains Q10
Plus Complex.
"Now with five percent more Q10, we are able
to stimulate the hair roots in turn activating the production
of the two keratins that subside overtime,"
says Wentz.
"The combination of the Q10 and collagen in this
technology help to counterbalance the effects of aging,
and renew elasticity and strength to the hair."
Visit schwarzkopf-professional.com.
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