MENU
SEARCHHoliday greeting and guide on the upcoming shopping and styling season from MODERNS SALON Associate Publisher and Editorial Director Michele Musgrove.
MODERNS SALON Associate Publisher and Editorial Director Michele Musgrove
Season’s greetings! Welcome to this earlier-than-ever edition of your annual MODERN SALON Holiday preview, courtesy of exclusive sponsors CosmoProf and Armstrong McCall.
Even though it may still feel more like “back to school” season than holiday planning time, consumer and retail trends tell a different story. You’re probably already spotting tinsel and
trees in some shopping aisles. Yes, it’s a little early for salons to start hanging stockings just yet, but not too early to start planning. To make the most of your busiest, most profitable
months of the year, you really are smart to start your holiday marketing and promotion strategies now.
The salon experts and professional beauty consultants at CosmoProf and Armstrong McCall are ready to help. They have assembled an impressive holiday and promotion guide to help you and your clients “give the gift of beauty” this year.
The first gift you can give clients is helping them plan ahead and save time. Encourage them to pre-book their holiday services so they are perfectly prepped for all the events and celebrations leading up to the special days. Once they are in the salon, offer an array of unique and useful gifts of beauty—festive and innovative tools, the latest glam-inducing professional products for hair, skin and nails—all wrapped up in special packages and limited-edition sets.
To help you identify the trends, tips and techniques that are going to best fuel holiday services and sales, CosmoProf and Armstrong McCall have for the sixth year in a row exclusively sponsored this special edition of MODERN SALON Holiday. We hope you enjoy it and take to heart the advice and opportunities to grow your holiday business and make sure your year-end business is merry and bright.
Wishing you and your family much joy this holiday,
Michele Musgrove
Associate Publisher & Editorial Director
mmusgrove@vancepublishing.com
Excerpted from MODERN SALON HOLIDAY 2014, an exclusive custom edition with CosmoProf and Armstrong McCall to help salon pros plan and grow holiday business. See the complete digital edition at modernsalon.com/holiday.
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
