MENU
SEARCHBold, extroverted red will bring on your clients' holiday cheer, says Goldwell's Rebecca Hiele. Here, she shows how to create a reflective and multi-dimensional shimminering effect on your redhead client's mid-lengths and ends.
After
Goldwell
Goldwell Artistic Director Rebecca Hiele frames the trend around luxury.
“Clients crave the most luxurious red,” she observes. “Having the perfect crimson and fiery red for the holiday season is total luxury and perfect for clients seeking a hot blend of cool crimson and warm citrus. This color is bold and extroverted, and it will bring on your clients’ holiday
FIERY RED:
Existing Shade
Regrowth: 7K (virgin)
Mid-lengths and ends: 7K (virgin)
FLASH FRAMING TECHNIQUE:
Create surface and underneath saturation to solid hair sections around the head with diffusion to provide a reflective and multi-dimensional shimmering effect on the mid-lengths and ends. Use foils if necessary to prevent color staining.
FORMULAS:
A Topchic:
40 ml Lotion 6 % (20 vol) + 40 ml 7RR@RR
A* Topchic:
40 ml Lotion 9 % (30 vol) + 40 ml 7RR@RR
B Topchic:
40 ml Lotion 9 % (30 vol) + 40 ml 7OO@GK
C Topchic:
40 ml Lotion 6 % (20 vol) + 20 ml K Effects
STEP 1:
a. Section the hair. Apply formula A onto the regrowth as a background foundation.
b. Starting at the nape, create zig-zag sections and alternate diffusing for-mulas B, C and A* on the mid-lengths and ends using the Flash Framing Technique. Work toward the front.
c. Repeat on the other side.
STEP 2:
a. Diffuse alternating formulas A* and B on the mid-lengths and ends within the zig-zag sections around the face. Diffuse formula C as a slice in between to create movement and dimension.b. At the crown, apply formula A* to the mid-lengths and ends. For more dimension, diffuse alternating formulas B and C within some sections using the Flash Framing Technique.
STEP 3: Follow the directions for processing, and then shampoo and treat with Dualsenses Color products.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
