Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
HOW-TO: Lift From a Light Brunette to a Bright Blonde
Pasquale Caselle, International Creative Director for It&ly Hairfashion transformed this level 5 dark brunette into a dazzling level 11 blonde. The steps are simple...see what Caselle did to create this look.
December 13, 2013
1/6
1 min to read
Pasquale Caselle, International Creative Director for It&ly Hairfashion transformed this light brunette into a dazzling bright blonde.
So how did Caselle get this look without compromising the integrity of the hair?
"When lifting 1-7 levels IT&LY’s Blondly Bleaching Cream adheres perfectly to the hair for more uniform results," says Caselle. "This new tube bleaching system can lift 1-7 levels and contains two formula secrets: Argan Oil and Jojoba Oil. These two oils protect, nourish and restore the hair fibers for impeccable results and maintaining hair safety while lifting hair from dark to light. As a result, hair will shine and feel in better condition never before possible with bleaching!"
GET THE LOOK:
STEP 1: Caselle heavily foiled the entire head with IT&LY’s Blondly Bleaching Cream with 30 volume developer after processing for 35 minutes (or wait until hair is pale yellow).
STEP 2: Then, he removed all the foils and blended the bleach through the rest of the models brown hair for five minutes.
STEP 3: After thoroughly rinsing and shampooing with IT&LY’s Advanced Color Protection Shampoo, Caselle mixed Aquarly 10N with 20 volume developer for a roots to ends application and processed for 20 minutes. (Prior to application he sprayed the ends with Colorly’s Equalizer 2020 to ensure even coverage.)
For more information about IT&LY HAIRFASHION visit: www.italyhairfashion.com.
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