MENU
SEARCHWith the hundreds of classes that take place at America’s Beauty Show in Chicago, one of the first to kick off the event was a class called, How to Manage Your Business in a Mobile World by Millennium Systems ...
With the hundreds of classes that take place at America’s Beauty Show in Chicago, one of the first to kick off the event was a class called, How to Manage Your Business in a Mobile World by Millennium Systems International’s Micah Harms.
Harms touched on topics like gift cards, online booking, accessibility for your clients, accessibility within your business and more.
Some stats and highlights:
GIFT CARDS: Offering online gift cards can bring in more revenue for your business. Did you know that 72 percent of gift card holders spend more than the value of their gift card? Or that the average amount loaded onto an online gift card is around 10-15% more than a plastic gift card?
Surprisingly, 30 percent of liabilities are never redeemed! Harms advises that you should run a report in your salon or spa software that will show your remaining gift card liabilities that are about to expire. You can then reach out to these gift card holders via email, phone or text, reminding them to redeem the gift card before it’s too late. Not only will this get the client back into your salon or spa, but it will also most likely exceed your customers’ expectations and make them remember why they love your business.
ONLINE BOOKING: Online booking can do wonders for your front desk. It frees them up to offer better customer service to your guests in-house and also to reach out to overdue guests and guests with liabilities about to expire. It also frees them up to do confirmations to cut down on no-shows.
Harms also touched on the importance of having a points and rewards system to influence client loyalty and behaviors (like rebooking). "70 percent of customers agree they would modify when and where they make purchases in order to maximize the benefits they receive,” says Harms.
Millennium recommends to salon owners and professionals to make accessibility easy for your clients by using their software like MillenniumGO, Remote Business or My Meevo (cloud-based salon software).
For more information about Millennium Salon and Spa Software, visit www.millenniumsi.com.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
